Planned giving officer vs campaign manager

The differences between planned giving officers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a planned giving officer and a campaign manager. Additionally, a campaign manager has an average salary of $78,890, which is higher than the $57,443 average annual salary of a planned giving officer.

The top three skills for a planned giving officer include alumni, powerpoint and appeals. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Planned giving officer vs campaign manager overview

	Planned Giving Officer	Campaign Manager
Yearly salary	$57,443	$78,890
Hourly rate	$27.62	$37.93
Growth rate	8%	8%
Number of jobs	55,918	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

What does a planned giving officer do?

Planned Giving Officers are responsible for evaluating, planning and implementing, and directing all aspects of their program. They are in charge of identifying prospects through direct mail programs and referrals from different sources. They deal with a wide range of donor cultivation, including working with the development staff to develop a planned giving as a strategic fundraising plan. They can work from their home offices and travel or work at the office, depending on the situation.

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

Planned giving officer vs campaign manager salary

Planned giving officers and campaign managers have different pay scales, as shown below.

	Planned Giving Officer	Campaign Manager
Average salary	$57,443	$78,890
Salary range	Between $40,000 And $80,000	Between $56,000 And $109,000
Highest paying City	New Haven, CT	Boston, MA
Highest paying state	Delaware	Nevada
Best paying company	Rotary International	Apple
Best paying industry	Non Profits	Technology

Differences between planned giving officer and campaign manager education

There are a few differences between a planned giving officer and a campaign manager in terms of educational background:

	Planned Giving Officer	Campaign Manager
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 78%
Most common major	Business	Political Science
Most common college	Stanford University	Stanford University

Planned giving officer vs campaign manager demographics

Here are the differences between planned giving officers' and campaign managers' demographics:

	Planned Giving Officer	Campaign Manager
Average age	42	42
Gender ratio	Male, 71.9% Female, 28.1%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between planned giving officer and campaign manager duties and responsibilities

Planned giving officer example responsibilities.

Manage, coordinate, and synchronize all unit redeployment efforts.
Manage SharePoint data system for facility safety inspections and inventory tracking; develop organizational plan and access for over 3K personnel.
Develop and coordinate USMC classify requirements and ensure they are included in appropriate planning documents and forums throughout DoD.
Coordinate VIP visits to the unit.
Perform long-range assessments of an operation's progress and maintain estimates of available combat power.
Develop and implement deliberate and crisis action plans in accordance with DOD regulations and policy directives.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Planned giving officer vs campaign manager skills

Common planned giving officer skills

Alumni, 26%
PowerPoint, 17%
Appeals, 6%
Annuities, 6%
Remainder, 5%
Strategic Plan, 5%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Planned Giving Officer
Planned Giving Officer vs Campaign Manager

Updated January 8, 2025

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