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The differences between planned giving officers and directors of marketing and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a planned giving officer and a director of marketing and public relations. Additionally, a director of marketing and public relations has an average salary of $86,626, which is higher than the $57,443 average annual salary of a planned giving officer.
The top three skills for a planned giving officer include alumni, powerpoint and appeals. The most important skills for a director of marketing and public relations are digital marketing, marketing campaigns, and marketing mix.
| Planned Giving Officer | Director Of Marketing And Public Relations | |
| Yearly salary | $57,443 | $86,626 |
| Hourly rate | $27.62 | $41.65 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,918 | 94,651 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Planned Giving Officers are responsible for evaluating, planning and implementing, and directing all aspects of their program. They are in charge of identifying prospects through direct mail programs and referrals from different sources. They deal with a wide range of donor cultivation, including working with the development staff to develop a planned giving as a strategic fundraising plan. They can work from their home offices and travel or work at the office, depending on the situation.
A director of marketing and public relations leads and oversees the development and implementation of marketing projects to gain public interest and raise brand awareness. They take the lead in developing marketing and public relations plans, managing publicists and marketing teams, researching opportunities, and conducting regular reviews and assessments to ensure the quality and consistency of materials. They also set goals and guidelines, establish strategies for the daily operations, and coordinate with external parties, releasing press statements as necessary. Moreover, they empower the workforce to reach goals while implementing company standards and regulations.
Planned giving officers and directors of marketing and public relations have different pay scales, as shown below.
| Planned Giving Officer | Director Of Marketing And Public Relations | |
| Average salary | $57,443 | $86,626 |
| Salary range | Between $40,000 And $80,000 | Between $58,000 And $129,000 |
| Highest paying City | New Haven, CT | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Rotary International | Control4 |
| Best paying industry | Non Profits | Health Care |
There are a few differences between a planned giving officer and a director of marketing and public relations in terms of educational background:
| Planned Giving Officer | Director Of Marketing And Public Relations | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Stanford University | University of Pennsylvania |
Here are the differences between planned giving officers' and directors of marketing and public relations' demographics:
| Planned Giving Officer | Director Of Marketing And Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 71.9% Female, 28.1% | Male, 32.9% Female, 67.1% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |