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The differences between planned giving officers and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a planned giving officer and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $57,443 average annual salary of a planned giving officer.
The top three skills for a planned giving officer include alumni, powerpoint and appeals. The most important skills for a media director are digital marketing, video production, and media planning.
| Planned Giving Officer | Media Director | |
| Yearly salary | $57,443 | $112,564 |
| Hourly rate | $27.62 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,918 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Planned Giving Officers are responsible for evaluating, planning and implementing, and directing all aspects of their program. They are in charge of identifying prospects through direct mail programs and referrals from different sources. They deal with a wide range of donor cultivation, including working with the development staff to develop a planned giving as a strategic fundraising plan. They can work from their home offices and travel or work at the office, depending on the situation.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Planned giving officers and media directors have different pay scales, as shown below.
| Planned Giving Officer | Media Director | |
| Average salary | $57,443 | $112,564 |
| Salary range | Between $40,000 And $80,000 | Between $73,000 And $172,000 |
| Highest paying City | New Haven, CT | San Francisco, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | Rotary International | |
| Best paying industry | Non Profits | Professional |
There are a few differences between a planned giving officer and a media director in terms of educational background:
| Planned Giving Officer | Media Director | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between planned giving officers' and media directors' demographics:
| Planned Giving Officer | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 71.9% Female, 28.1% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |