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The differences between planned giving officers and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a planned giving officer and a public relations director. Additionally, a public relations director has an average salary of $94,692, which is higher than the $57,443 average annual salary of a planned giving officer.
The top three skills for a planned giving officer include alumni, powerpoint and appeals. The most important skills for a public relations director are press releases, web content, and pr campaigns.
| Planned Giving Officer | Public Relations Director | |
| Yearly salary | $57,443 | $94,692 |
| Hourly rate | $27.62 | $45.52 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,918 | 31,693 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Planned Giving Officers are responsible for evaluating, planning and implementing, and directing all aspects of their program. They are in charge of identifying prospects through direct mail programs and referrals from different sources. They deal with a wide range of donor cultivation, including working with the development staff to develop a planned giving as a strategic fundraising plan. They can work from their home offices and travel or work at the office, depending on the situation.
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
Planned giving officers and public relations directors have different pay scales, as shown below.
| Planned Giving Officer | Public Relations Director | |
| Average salary | $57,443 | $94,692 |
| Salary range | Between $40,000 And $80,000 | Between $59,000 And $150,000 |
| Highest paying City | New Haven, CT | Napa, CA |
| Highest paying state | Delaware | Nevada |
| Best paying company | Rotary International | Exelixis |
| Best paying industry | Non Profits | Internet |
There are a few differences between a planned giving officer and a public relations director in terms of educational background:
| Planned Giving Officer | Public Relations Director | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between planned giving officers' and public relations directors' demographics:
| Planned Giving Officer | Public Relations Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 71.9% Female, 28.1% | Male, 35.9% Female, 64.1% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |