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Planned giving officer vs public relations manager

The differences between planned giving officers and public relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a planned giving officer and a public relations manager. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $57,443 average annual salary of a planned giving officer.

The top three skills for a planned giving officer include alumni, powerpoint and appeals. The most important skills for a public relations manager are press releases, web content, and pr campaigns.

Planned giving officer vs public relations manager overview

Planned Giving OfficerPublic Relations Manager
Yearly salary$57,443$91,426
Hourly rate$27.62$43.95
Growth rate8%8%
Number of jobs55,91835,273
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Average age4242
Years of experience44

What does a planned giving officer do?

Planned Giving Officers are responsible for evaluating, planning and implementing, and directing all aspects of their program. They are in charge of identifying prospects through direct mail programs and referrals from different sources. They deal with a wide range of donor cultivation, including working with the development staff to develop a planned giving as a strategic fundraising plan. They can work from their home offices and travel or work at the office, depending on the situation.

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

Planned giving officer vs public relations manager salary

Planned giving officers and public relations managers have different pay scales, as shown below.

Planned Giving OfficerPublic Relations Manager
Average salary$57,443$91,426
Salary rangeBetween $40,000 And $80,000Between $64,000 And $128,000
Highest paying CityNew Haven, CTLas Vegas, NV
Highest paying stateDelawareNevada
Best paying companyRotary InternationalGoogle
Best paying industryNon ProfitsTechnology

Differences between planned giving officer and public relations manager education

There are a few differences between a planned giving officer and a public relations manager in terms of educational background:

Planned Giving OfficerPublic Relations Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Planned giving officer vs public relations manager demographics

Here are the differences between planned giving officers' and public relations managers' demographics:

Planned Giving OfficerPublic Relations Manager
Average age4242
Gender ratioMale, 71.9% Female, 28.1%Male, 34.5% Female, 65.5%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between planned giving officer and public relations manager duties and responsibilities

Planned giving officer example responsibilities.

  • Manage, coordinate, and synchronize all unit redeployment efforts.
  • Manage SharePoint data system for facility safety inspections and inventory tracking; develop organizational plan and access for over 3K personnel.
  • Develop and coordinate USMC classify requirements and ensure they are included in appropriate planning documents and forums throughout DoD.
  • Coordinate VIP visits to the unit.
  • Perform long-range assessments of an operation's progress and maintain estimates of available combat power.
  • Develop and implement deliberate and crisis action plans in accordance with DOD regulations and policy directives.
  • Show more

Public relations manager example responsibilities.

  • Manage social media - provide content ideas, monitor FB and Instagram activity.
  • Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
  • Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Planned giving officer vs public relations manager skills

Common planned giving officer skills
  • Alumni, 26%
  • PowerPoint, 17%
  • Appeals, 6%
  • Annuities, 6%
  • Remainder, 5%
  • Strategic Plan, 5%
Common public relations manager skills
  • Press Releases, 20%
  • Web Content, 5%
  • Pr Campaigns, 4%
  • Marketing Campaigns, 4%
  • Digital Marketing, 4%
  • Facebook, 3%

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