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Press secretary vs publicist

The differences between press secretaries and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a press secretary and a publicist. Additionally, a press secretary has an average salary of $66,560, which is higher than the $50,679 average annual salary of a publicist.

The top three skills for a press secretary include press releases, press conferences and policy issues. The most important skills for a publicist are press releases, press materials, and public relations campaigns.

Press secretary vs publicist overview

Press SecretaryPublicist
Yearly salary$66,560$50,679
Hourly rate$32.00$24.36
Growth rate8%8%
Number of jobs18,8277,343
Job satisfaction--
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 83%
Average age4242
Years of experience44

Press secretary vs publicist salary

Press secretaries and publicists have different pay scales, as shown below.

Press SecretaryPublicist
Average salary$66,560$50,679
Salary rangeBetween $45,000 And $96,000Between $30,000 And $83,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-J. The Jewish News of Northern California
Best paying industry-Media

Differences between press secretary and publicist education

There are a few differences between a press secretary and a publicist in terms of educational background:

Press SecretaryPublicist
Most common degreeBachelor's Degree, 85%Bachelor's Degree, 83%
Most common majorPolitical ScienceCommunication
Most common collegeMassachusetts Institute of TechnologyStanford University

Press secretary vs publicist demographics

Here are the differences between press secretaries' and publicists' demographics:

Press SecretaryPublicist
Average age4242
Gender ratioMale, 50.1% Female, 49.9%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between press secretary and publicist duties and responsibilities

Press secretary example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Serve as a spokesperson on business and economic development matters.
  • Facilitate the placement of articles, columns, and editorials in support of key issues.
  • Serve as primary agency spokesperson conducting on-camera and radio interviews.
  • Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
  • Brief senior cabinet officers daily on local news and editorial coverage.
  • Show more

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Press secretary vs publicist skills

Common press secretary skills
  • Press Releases, 33%
  • Press Conferences, 10%
  • Policy Issues, 5%
  • Press Events, 3%
  • Strategic Communications, 3%
  • Opinion Pieces, 3%
Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%

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