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The differences between product advisors and associate retailers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a product advisor has an average salary of $88,696, which is higher than the $28,763 average annual salary of an associate retailer.
The top three skills for a product advisor include service offerings, technology solutions and powerpoint. The most important skills for an associate retailer are ladders, sales floor, and loss prevention.
A product advisor specializes in developing and recommending strategies to optimize a company's product development operations. Among their responsibilities include performing market research and analysis, determining trends and client needs, understanding and identifying project requirements, gathering and analyzing data on existing systems, and implementing solutions against problem areas. They may also study client feedback and competitor strategies, identify the strengths and weaknesses of current procedures, and develop strategic business plans in adherence to the company's policies and regulations, including its mission and vision.
An Associate Retailer is responsible for keeping the sales area up to standard and assisting customers while inside the store's premises. Most of the tasks revolve around keeping items on shelves clean and well-organized, greeting and offering assistance to customers, responding to inquiries and locating products, and even providing suggestions or recommendations when necessary and in adherence to the store's policies and regulations. In other stores and retail outlets, the Associate Retailer may also process payments and returns while still putting importance to customer satisfaction.
Product advisors and associate retailers have different pay scales, as shown below.
| Product Advisor | Associate Retailer | |
| Average salary | $88,696 | $28,763 |
| Salary range | Between $65,000 And $119,000 | Between $23,000 And $35,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Adobe | Mars |
| Best paying industry | Technology | Hospitality |
There are a few differences between a product advisor and an associate retailer in terms of educational background:
| Product Advisor | Associate Retailer | |
| Most common degree | Bachelor's Degree, 57% | High School Diploma, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between product advisors' and associate retailers' demographics:
| Product Advisor | Associate Retailer | |
| Average age | 41 | 41 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 35.1% Female, 64.9% |
| Race ratio | Black or African American, 9.6% Unknown, 5.2% Hispanic or Latino, 20.8% Asian, 7.9% White, 55.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 21.5% Asian, 6.8% White, 55.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 7% | 7% |