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The differences between product advisors and store associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a product advisor has an average salary of $88,696, which is higher than the $29,543 average annual salary of a store associate.
The top three skills for a product advisor include service offerings, technology solutions and powerpoint. The most important skills for a store associate are sales floor, retail store, and inventory management.
A product advisor specializes in developing and recommending strategies to optimize a company's product development operations. Among their responsibilities include performing market research and analysis, determining trends and client needs, understanding and identifying project requirements, gathering and analyzing data on existing systems, and implementing solutions against problem areas. They may also study client feedback and competitor strategies, identify the strengths and weaknesses of current procedures, and develop strategic business plans in adherence to the company's policies and regulations, including its mission and vision.
A store associate is responsible for assisting customers with the products they need and recommending alternative goods that would fit their budget. Sales associates also market promotional offers and provide product descriptions to the customer. They also monitor inventories, stock supplies on the appropriate shelves, and ensure the cleanliness and orderliness of the store. Store associates also perform other administrative tasks as needed, such as creating sales reports, assisting in the counter, and helping customers on carrying their items.
Product advisors and store associates have different pay scales, as shown below.
| Product Advisor | Store Associate | |
| Average salary | $88,696 | $29,543 |
| Salary range | Between $65,000 And $119,000 | Between $24,000 And $36,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | California | New York |
| Best paying company | Adobe | Pro Football Hall of Fame |
| Best paying industry | Technology | Retail |
There are a few differences between a product advisor and a store associate in terms of educational background:
| Product Advisor | Store Associate | |
| Most common degree | Bachelor's Degree, 57% | High School Diploma, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between product advisors' and store associates' demographics:
| Product Advisor | Store Associate | |
| Average age | 41 | 41 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 48.8% Female, 51.2% |
| Race ratio | Black or African American, 9.6% Unknown, 5.2% Hispanic or Latino, 20.8% Asian, 7.9% White, 55.8% American Indian and Alaska Native, 0.6% | Black or African American, 11.1% Unknown, 5.0% Hispanic or Latino, 20.0% Asian, 6.6% White, 56.6% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 7% | 7% |