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The differences between product marketing engineers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a product marketing engineer, becoming a product marketing manager takes usually requires 8-10 years. Additionally, a product marketing engineer has an average salary of $113,813, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a product marketing engineer include analog, revenue growth and market trends. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Product Marketing Engineer | Product Marketing Manager | |
| Yearly salary | $113,813 | $112,220 |
| Hourly rate | $54.72 | $53.95 |
| Growth rate | 6% | 10% |
| Number of jobs | 148,373 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 44 | 39 |
| Years of experience | 6 | 10 |
Product marketing engineers typically focus on the collection of their company's products and promote and market them. They develop plans and strategies for selling the products, which may include channels such as television ads, printed material, social media, and website design. Also, they create forecasts regarding how specific products will perform on the market. Additionally, they regularly monitor market trends and competitors' products so they can market products as systematically as possible. Skills like public speaking and strong communication are beneficial since they are required to conduct presentations to market the products or services.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Product marketing engineers and product marketing managers have different pay scales, as shown below.
| Product Marketing Engineer | Product Marketing Manager | |
| Average salary | $113,813 | $112,220 |
| Salary range | Between $86,000 And $149,000 | Between $83,000 And $149,000 |
| Highest paying City | Santa Rosa, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Credit Karma | |
| Best paying industry | Technology | Technology |
There are a few differences between a product marketing engineer and a product marketing manager in terms of educational background:
| Product Marketing Engineer | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Electrical Engineering | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between product marketing engineers' and product marketing managers' demographics:
| Product Marketing Engineer | Product Marketing Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 79.4% Female, 20.6% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 1.4% Unknown, 6.1% Hispanic or Latino, 6.6% Asian, 11.2% White, 74.5% American Indian and Alaska Native, 0.3% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |