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The differences between product marketing engineers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a product marketing engineer, becoming a senior product marketing manager takes usually requires 8-10 years. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $113,813 average annual salary of a product marketing engineer.
The top three skills for a product marketing engineer include analog, revenue growth and market trends. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Product Marketing Engineer | Senior Product Marketing Manager | |
| Yearly salary | $113,813 | $128,471 |
| Hourly rate | $54.72 | $61.76 |
| Growth rate | 6% | 10% |
| Number of jobs | 148,373 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Average age | 44 | 39 |
| Years of experience | 6 | 10 |
Product marketing engineers typically focus on the collection of their company's products and promote and market them. They develop plans and strategies for selling the products, which may include channels such as television ads, printed material, social media, and website design. Also, they create forecasts regarding how specific products will perform on the market. Additionally, they regularly monitor market trends and competitors' products so they can market products as systematically as possible. Skills like public speaking and strong communication are beneficial since they are required to conduct presentations to market the products or services.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Product marketing engineers and senior product marketing managers have different pay scales, as shown below.
| Product Marketing Engineer | Senior Product Marketing Manager | |
| Average salary | $113,813 | $128,471 |
| Salary range | Between $86,000 And $149,000 | Between $97,000 And $168,000 |
| Highest paying City | Santa Rosa, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | |
| Best paying industry | Technology | Technology |
There are a few differences between a product marketing engineer and a senior product marketing manager in terms of educational background:
| Product Marketing Engineer | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 73% |
| Most common major | Electrical Engineering | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between product marketing engineers' and senior product marketing managers' demographics:
| Product Marketing Engineer | Senior Product Marketing Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 79.4% Female, 20.6% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 1.4% Unknown, 6.1% Hispanic or Latino, 6.6% Asian, 11.2% White, 74.5% American Indian and Alaska Native, 0.3% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |