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Public affairs officer vs social media specialist

The differences between public affairs officers and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public affairs officer and a social media specialist. Additionally, a public affairs officer has an average salary of $66,001, which is higher than the $51,584 average annual salary of a social media specialist.

The top three skills for a public affairs officer include press releases, public affairs guidance and crisis communications. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.

Public affairs officer vs social media specialist overview

Public Affairs OfficerSocial Media Specialist
Yearly salary$66,001$51,584
Hourly rate$31.73$24.80
Growth rate8%8%
Number of jobs66,19547,228
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Average age4242
Years of experience44

Public affairs officer vs social media specialist salary

Public affairs officers and social media specialists have different pay scales, as shown below.

Public Affairs OfficerSocial Media Specialist
Average salary$66,001$51,584
Salary rangeBetween $39,000 And $109,000Between $38,000 And $68,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateNew YorkHawaii
Best paying companyEarthjusticeMcKinsey & Company Inc
Best paying industryGovernmentProfessional

Differences between public affairs officer and social media specialist education

There are a few differences between a public affairs officer and a social media specialist in terms of educational background:

Public Affairs OfficerSocial Media Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Public affairs officer vs social media specialist demographics

Here are the differences between public affairs officers' and social media specialists' demographics:

Public Affairs OfficerSocial Media Specialist
Average age4242
Gender ratioMale, 59.2% Female, 40.8%Male, 38.6% Female, 61.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public affairs officer and social media specialist duties and responsibilities

Public affairs officer example responsibilities.

  • Manage social-networking updates for Facebook and command website.
  • Respond to media queries, write news releases and manage media engagements while acting as spokesperson for several multifacete organizations.
  • Use writing/graphic skills to create PowerPoint presentations for boating safety classes and training seminars.
  • Collaborate with marketing department to generate publicity through social media including Facebook to promote brand awareness.
  • Coordinate media interviews, prepare congressional and senior level briefings using PowerPoint, PageMaker, and PhotoShop.
  • Respond to media queries, write news releases and manage media engagements while acting as spokesperson for several multifacete organizations.
  • Show more

Social media specialist example responsibilities.

  • Develop and manage blogger outreach program and KPIs.
  • Assist in managing the social network pages (Facebook/Twitter) as well as editing the site.
  • Create, curate, and manage all publish content (images, video and written).
  • Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Manage $15- $75K monthly PPC budget for 90 interactive agencies, totaling $24M annual ad spend.
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Public affairs officer vs social media specialist skills

Common public affairs officer skills
  • Press Releases, 14%
  • Public Affairs Guidance, 12%
  • Crisis Communications, 5%
  • Strategic Communications, 4%
  • Community Relations Programs, 4%
  • Press Conferences, 4%
Common social media specialist skills
  • Social Media Marketing, 8%
  • Instagram, 8%
  • Digital Marketing, 7%
  • Facebook, 7%
  • Twitter, 6%
  • Social Media Management, 5%

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