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Public affairs specialist vs marketing communications specialist

The differences between public affairs specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public affairs specialist, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a public affairs specialist has an average salary of $66,383, which is higher than the $53,993 average annual salary of a marketing communications specialist.

The top three skills for a public affairs specialist include news stories, veterans and fact sheets. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Public affairs specialist vs marketing communications specialist overview

Public Affairs SpecialistMarketing Communications Specialist
Yearly salary$66,383$53,993
Hourly rate$31.91$25.96
Growth rate8%19%
Number of jobs19,88995,444
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Average age4237
Years of experience46

What does a public affairs specialist do?

Psychology research assistants take charge of the operational and administrative tasks like mailing surveys, summarizing results, and managing correspondence. The research assistants identify the areas in need of improvement and score psychological tests. They prepare the interview questions and summarize test results. Their job involves responding to research-related emails and take part in project meetings. Also, they update the content of websites and prepare reports of their progress. The skills they need in carrying out this job include communication, critical thinking, attention to detail, and technical skills.

What does a marketing communications specialist do?

A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

Public affairs specialist vs marketing communications specialist salary

Public affairs specialists and marketing communications specialists have different pay scales, as shown below.

Public Affairs SpecialistMarketing Communications Specialist
Average salary$66,383$53,993
Salary rangeBetween $43,000 And $102,000Between $36,000 And $80,000
Highest paying CityWashington, DCSeattle, WA
Highest paying stateVirginiaDelaware
Best paying companyGoogleApple
Best paying industryGovernmentTechnology

Differences between public affairs specialist and marketing communications specialist education

There are a few differences between a public affairs specialist and a marketing communications specialist in terms of educational background:

Public Affairs SpecialistMarketing Communications Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Public affairs specialist vs marketing communications specialist demographics

Here are the differences between public affairs specialists' and marketing communications specialists' demographics:

Public Affairs SpecialistMarketing Communications Specialist
Average age4237
Gender ratioMale, 47.2% Female, 52.8%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between public affairs specialist and marketing communications specialist duties and responsibilities

Public affairs specialist example responsibilities.

  • Manage agency media engagements, including tracking queries on SharePoint.
  • Respond to media queries, write news releases and manage media engagements while acting as spokesperson for several multifacete organizations.
  • Improve moral for thousands of soldiers, family members, and veterans.
  • Create a command Youtube page; shoot, edit and place innovative videos share nationally.
  • Develop a SharePoint website allowing USDA employees to retrieve templates and to submit communications requests i.e.
  • Update the IACH Facebook page on a daily basis with news, events, pictures and videos.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Public affairs specialist vs marketing communications specialist skills

Common public affairs specialist skills
  • News Stories, 7%
  • Veterans, 7%
  • Fact Sheets, 6%
  • Press Releases, 6%
  • Conduct Interviews, 5%
  • News Articles, 5%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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