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The differences between public relations assistants and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public relations assistant, becoming a marketing communications assistant takes usually requires 4-6 years. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $46,197 average annual salary of a public relations assistant.
The top three skills for a public relations assistant include press releases, facebook and twitter. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.
| Public Relations Assistant | Marketing Communications Assistant | |
| Yearly salary | $46,197 | $51,115 |
| Hourly rate | $22.21 | $24.57 |
| Growth rate | 8% | 19% |
| Number of jobs | 26,021 | 88,560 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Public relations assistants and marketing communications assistants have different pay scales, as shown below.
| Public Relations Assistant | Marketing Communications Assistant | |
| Average salary | $46,197 | $51,115 |
| Salary range | Between $34,000 And $61,000 | Between $34,000 And $76,000 |
| Highest paying City | Seattle, WA | Neptune, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | California Institute of Technology | Microsoft |
| Best paying industry | Finance | Finance |
There are a few differences between a public relations assistant and a marketing communications assistant in terms of educational background:
| Public Relations Assistant | Marketing Communications Assistant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between public relations assistants' and marketing communications assistants' demographics:
| Public Relations Assistant | Marketing Communications Assistant | |
| Average age | 42 | 37 |
| Gender ratio | Male, 24.5% Female, 75.5% | Male, 24.0% Female, 76.0% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |