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The differences between public relations assistants and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations assistant and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $46,197 average annual salary of a public relations assistant.
The top three skills for a public relations assistant include press releases, facebook and twitter. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Public Relations Assistant | Media Coordinator | |
| Yearly salary | $46,197 | $47,471 |
| Hourly rate | $22.21 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,021 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Public relations assistants and media coordinators have different pay scales, as shown below.
| Public Relations Assistant | Media Coordinator | |
| Average salary | $46,197 | $47,471 |
| Salary range | Between $34,000 And $61,000 | Between $34,000 And $64,000 |
| Highest paying City | Seattle, WA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | California Institute of Technology | The Joffrey Ballet |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a public relations assistant and a media coordinator in terms of educational background:
| Public Relations Assistant | Media Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations assistants' and media coordinators' demographics:
| Public Relations Assistant | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 24.5% Female, 75.5% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |