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Public relations assistant vs media relations assistant

The differences between public relations assistants and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations assistant and a media relations assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $45,450 average annual salary of a media relations assistant.

The top three skills for a public relations assistant include press releases, facebook and twitter. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.

Public relations assistant vs media relations assistant overview

Public Relations AssistantMedia Relations Assistant
Yearly salary$46,197$45,450
Hourly rate$22.21$21.85
Growth rate8%8%
Number of jobs26,02123,773
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a public relations assistant do?

A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.

What does a media relations assistant do?

A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.

Public relations assistant vs media relations assistant salary

Public relations assistants and media relations assistants have different pay scales, as shown below.

Public Relations AssistantMedia Relations Assistant
Average salary$46,197$45,450
Salary rangeBetween $34,000 And $61,000Between $32,000 And $62,000
Highest paying CitySeattle, WA-
Highest paying stateWashington-
Best paying companyCalifornia Institute of Technology-
Best paying industryFinance-

Differences between public relations assistant and media relations assistant education

There are a few differences between a public relations assistant and a media relations assistant in terms of educational background:

Public Relations AssistantMedia Relations Assistant
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Public relations assistant vs media relations assistant demographics

Here are the differences between public relations assistants' and media relations assistants' demographics:

Public Relations AssistantMedia Relations Assistant
Average age4242
Gender ratioMale, 24.5% Female, 75.5%Male, 41.8% Female, 58.2%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations assistant and media relations assistant duties and responsibilities

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Media relations assistant example responsibilities.

  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Calculate statistics for basketball, soccer, volleyball and baseball to later be publish online.
  • Assist in developing PowerPoint presentations, including graphs and charts.
  • Experience with all Microsoft office products, Photoshop, and accounting software.
  • Travele with men's basketball, baseball, and to championship events.
  • Increase daily likes of official Facebook page (160k likes) by 300 percent in six months.
  • Show more

Public relations assistant vs media relations assistant skills

Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%
Common media relations assistant skills
  • Press Releases, 17%
  • Athletics Website, 12%
  • Press Conferences, 4%
  • Alumni Events, 4%
  • NCAA, 4%
  • Twitter, 3%

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