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The differences between public relations assistants and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations assistant and a public relations coordinator. Additionally, a public relations coordinator has an average salary of $46,225, which is higher than the $46,197 average annual salary of a public relations assistant.
The top three skills for a public relations assistant include press releases, facebook and twitter. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Public Relations Assistant | Public Relations Coordinator | |
| Yearly salary | $46,197 | $46,225 |
| Hourly rate | $22.21 | $22.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,021 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Public relations assistants and public relations coordinators have different pay scales, as shown below.
| Public Relations Assistant | Public Relations Coordinator | |
| Average salary | $46,197 | $46,225 |
| Salary range | Between $34,000 And $61,000 | Between $35,000 And $60,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Virginia |
| Best paying company | California Institute of Technology | Shiseido |
| Best paying industry | Finance | Health Care |
There are a few differences between a public relations assistant and a public relations coordinator in terms of educational background:
| Public Relations Assistant | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations assistants' and public relations coordinators' demographics:
| Public Relations Assistant | Public Relations Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 24.5% Female, 75.5% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |