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The differences between public relations assistants and publicity assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations assistant and a publicity assistant. Additionally, a public relations assistant has an average salary of $46,197, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a public relations assistant include press releases, facebook and twitter. The most important skills for a publicity assistant are press releases, provide technical assistance, and technical assistance.
| Public Relations Assistant | Publicity Assistant | |
| Yearly salary | $46,197 | $39,387 |
| Hourly rate | $22.21 | $18.94 |
| Growth rate | 8% | 8% |
| Number of jobs | 26,021 | 8,193 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
Public relations assistants and publicity assistants have different pay scales, as shown below.
| Public Relations Assistant | Publicity Assistant | |
| Average salary | $46,197 | $39,387 |
| Salary range | Between $34,000 And $61,000 | Between $27,000 And $56,000 |
| Highest paying City | Seattle, WA | Olympia, WA |
| Highest paying state | Washington | Washington |
| Best paying company | California Institute of Technology | Apple |
| Best paying industry | Finance | Government |
There are a few differences between a public relations assistant and a publicity assistant in terms of educational background:
| Public Relations Assistant | Publicity Assistant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between public relations assistants' and publicity assistants' demographics:
| Public Relations Assistant | Publicity Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 24.5% Female, 75.5% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |