Public relations manager vs campaign manager

The differences between public relations managers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations manager and a campaign manager. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Public relations manager vs campaign manager overview

	Public Relations Manager	Campaign Manager
Yearly salary	$91,426	$78,890
Hourly rate	$43.95	$37.93
Growth rate	8%	8%
Number of jobs	35,273	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

Public relations manager vs campaign manager salary

Public relations managers and campaign managers have different pay scales, as shown below.

	Public Relations Manager	Campaign Manager
Average salary	$91,426	$78,890
Salary range	Between $64,000 And $128,000	Between $56,000 And $109,000
Highest paying City	Las Vegas, NV	Boston, MA
Highest paying state	Nevada	Nevada
Best paying company	Google	Apple
Best paying industry	Technology	Technology

Differences between public relations manager and campaign manager education

There are a few differences between a public relations manager and a campaign manager in terms of educational background:

	Public Relations Manager	Campaign Manager
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 78%
Most common major	Communication	Political Science
Most common college	Northwestern University	Stanford University

Public relations manager vs campaign manager demographics

Here are the differences between public relations managers' and campaign managers' demographics:

	Public Relations Manager	Campaign Manager
Average age	42	42
Gender ratio	Male, 34.5% Female, 65.5%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between public relations manager and campaign manager duties and responsibilities

Public relations manager example responsibilities.

Manage social media - provide content ideas, monitor FB and Instagram activity.
Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Public relations manager vs campaign manager skills

Common public relations manager skills

Press Releases, 20%
Web Content, 5%
Pr Campaigns, 4%
Marketing Campaigns, 4%
Digital Marketing, 4%
Facebook, 3%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Public Relations Manager
Public Relations Manager vs Campaign Manager

Updated January 8, 2025

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