Public relations manager vs director, customer relations

The differences between public relations managers and directors, customer relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations manager and a director, customer relations. Additionally, a director, customer relations has an average salary of $134,672, which is higher than the $91,426 average annual salary of a public relations manager.

The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a director, customer relations are customer relations, leveraged, and government relations.

Public relations manager vs director, customer relations overview

	Public Relations Manager	Director, Customer Relations
Yearly salary	$91,426	$134,672
Hourly rate	$43.95	$64.75
Growth rate	8%	8%
Number of jobs	35,273	26,470
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 65%
Average age	42	42
Years of experience	4	4

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

What does a director, customer relations do?

Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

Public relations manager vs director, customer relations salary

Public relations managers and directors, customer relations have different pay scales, as shown below.

	Public Relations Manager	Director, Customer Relations
Average salary	$91,426	$134,672
Salary range	Between $64,000 And $128,000	Between $91,000 And $197,000
Highest paying City	Las Vegas, NV	Carson City, NV
Highest paying state	Nevada	Nevada
Best paying company	Google	California Resources
Best paying industry	Technology	Manufacturing

Differences between public relations manager and director, customer relations education

There are a few differences between a public relations manager and a director, customer relations in terms of educational background:

	Public Relations Manager	Director, Customer Relations
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 65%
Most common major	Communication	Business
Most common college	Northwestern University	Stanford University

Public relations manager vs director, customer relations demographics

Here are the differences between public relations managers' and directors, customer relations' demographics:

	Public Relations Manager	Director, Customer Relations
Average age	42	42
Gender ratio	Male, 34.5% Female, 65.5%	Male, 46.1% Female, 53.9%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between public relations manager and director, customer relations duties and responsibilities

Public relations manager example responsibilities.

Manage social media - provide content ideas, monitor FB and Instagram activity.
Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.

Director, customer relations example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Attend morning meeting daily and attend Medicare meetings weekly.
Assist with payroll and create excel spreadsheets to document all sales status and quotas.
Alert all departments through creating and delivering reports for guest preferences and VIP's.
Recognize all VIP and repeat guests by sending an amenity or upgrading room type.
Experience with QuickBooks in accounts receivable, accounts payable, payroll and daily bank deposits.

Public relations manager vs director, customer relations skills

Common public relations manager skills

Press Releases, 20%
Web Content, 5%
Pr Campaigns, 4%
Marketing Campaigns, 4%
Digital Marketing, 4%
Facebook, 3%

Common director, customer relations skills

Customer Relations, 16%
Leveraged, 11%
Government Relations, 5%
Press Releases, 5%
Payroll, 5%
Customer Complaints, 4%

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Public Relations Manager
Public Relations Manager vs Director, Customer Relations

Updated January 8, 2025

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