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Public relations manager vs marketing manager

The differences between public relations managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public relations manager, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $91,426 average annual salary of a public relations manager.

The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Public relations manager vs marketing manager overview

Public Relations ManagerMarketing Manager
Yearly salary$91,426$104,550
Hourly rate$43.95$50.26
Growth rate8%10%
Number of jobs35,27389,627
Job satisfaction-3
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age4239
Years of experience410

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Public relations manager vs marketing manager salary

Public relations managers and marketing managers have different pay scales, as shown below.

Public Relations ManagerMarketing Manager
Average salary$91,426$104,550
Salary rangeBetween $64,000 And $128,000Between $71,000 And $153,000
Highest paying CityLas Vegas, NVMenlo Park, CA
Highest paying stateNevadaCalifornia
Best paying companyGoogleMeta
Best paying industryTechnologyTechnology

Differences between public relations manager and marketing manager education

There are a few differences between a public relations manager and a marketing manager in terms of educational background:

Public Relations ManagerMarketing Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Public relations manager vs marketing manager demographics

Here are the differences between public relations managers' and marketing managers' demographics:

Public Relations ManagerMarketing Manager
Average age4239
Gender ratioMale, 34.5% Female, 65.5%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between public relations manager and marketing manager duties and responsibilities

Public relations manager example responsibilities.

  • Manage social media - provide content ideas, monitor FB and Instagram activity.
  • Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
  • Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Public relations manager vs marketing manager skills

Common public relations manager skills
  • Press Releases, 20%
  • Web Content, 5%
  • Pr Campaigns, 4%
  • Marketing Campaigns, 4%
  • Digital Marketing, 4%
  • Facebook, 3%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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