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The differences between public relations managers and public information officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations manager and a public information officer. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $56,725 average annual salary of a public information officer.
The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a public information officer are press releases, web content, and community outreach.
| Public Relations Manager | Public Information Officer | |
| Yearly salary | $91,426 | $56,725 |
| Hourly rate | $43.95 | $27.27 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,273 | 129,237 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.
Public relations managers and public information officers have different pay scales, as shown below.
| Public Relations Manager | Public Information Officer | |
| Average salary | $91,426 | $56,725 |
| Salary range | Between $64,000 And $128,000 | Between $38,000 And $83,000 |
| Highest paying City | Las Vegas, NV | Fairfield, CA |
| Highest paying state | Nevada | Delaware |
| Best paying company | City of Fairfield | |
| Best paying industry | Technology | Professional |
There are a few differences between a public relations manager and a public information officer in terms of educational background:
| Public Relations Manager | Public Information Officer | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations managers' and public information officers' demographics:
| Public Relations Manager | Public Information Officer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |