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The differences between public relations managers and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations manager and a public relations. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $48,383 average annual salary of a public relations.
The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a public relations are press releases, web content, and facebook.
| Public Relations Manager | Public Relations | |
| Yearly salary | $91,426 | $48,383 |
| Hourly rate | $43.95 | $23.26 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,273 | 22,721 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.
Public relations managers and public relations have different pay scales, as shown below.
| Public Relations Manager | Public Relations | |
| Average salary | $91,426 | $48,383 |
| Salary range | Between $64,000 And $128,000 | Between $32,000 And $72,000 |
| Highest paying City | Las Vegas, NV | Richmond, VA |
| Highest paying state | Nevada | Virginia |
| Best paying company | Edelman Financial Engines | |
| Best paying industry | Technology | Professional |
There are a few differences between a public relations manager and a public relations in terms of educational background:
| Public Relations Manager | Public Relations | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between public relations managers' and public relations' demographics:
| Public Relations Manager | Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 16% | 12% |