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Public relations manager vs public relations

The differences between public relations managers and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations manager and a public relations. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a public relations are press releases, web content, and facebook.

Public relations manager vs public relations overview

Public Relations ManagerPublic Relations
Yearly salary$91,426$48,383
Hourly rate$43.95$23.26
Growth rate8%8%
Number of jobs35,27322,721
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a public relations manager do?

A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.

What does a public relations do?

Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items. Due to our present technological innovations, public relations now use webinars, blogs, and downloadable resources under one convenient website.

Public relations manager vs public relations salary

Public relations managers and public relations have different pay scales, as shown below.

Public Relations ManagerPublic Relations
Average salary$91,426$48,383
Salary rangeBetween $64,000 And $128,000Between $32,000 And $72,000
Highest paying CityLas Vegas, NVRichmond, VA
Highest paying stateNevadaVirginia
Best paying companyGoogleEdelman Financial Engines
Best paying industryTechnologyProfessional

Differences between public relations manager and public relations education

There are a few differences between a public relations manager and a public relations in terms of educational background:

Public Relations ManagerPublic Relations
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Public relations manager vs public relations demographics

Here are the differences between public relations managers' and public relations' demographics:

Public Relations ManagerPublic Relations
Average age4242
Gender ratioMale, 34.5% Female, 65.5%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage16%12%

Differences between public relations manager and public relations duties and responsibilities

Public relations manager example responsibilities.

  • Manage social media - provide content ideas, monitor FB and Instagram activity.
  • Manage events and promotions; create Christmas event, manage twitter account and make marketing plans.
  • Lead a successful rebranding effort to transition the organization into a premier corporate training provider in SoCal.
  • Lead a rebranding and revitalization of the intranet by focusing on improving internal communication, search capabilities, and branding elements.
  • Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Show more

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Public relations manager vs public relations skills

Common public relations manager skills
  • Press Releases, 20%
  • Web Content, 5%
  • Pr Campaigns, 4%
  • Marketing Campaigns, 4%
  • Digital Marketing, 4%
  • Facebook, 3%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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