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The differences between public relations managers and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations manager and a public relations director. Additionally, a public relations director has an average salary of $94,692, which is higher than the $91,426 average annual salary of a public relations manager.
The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a public relations director are press releases, web content, and pr campaigns.
| Public Relations Manager | Public Relations Director | |
| Yearly salary | $91,426 | $94,692 |
| Hourly rate | $43.95 | $45.52 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,273 | 31,693 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
Public relations managers and public relations directors have different pay scales, as shown below.
| Public Relations Manager | Public Relations Director | |
| Average salary | $91,426 | $94,692 |
| Salary range | Between $64,000 And $128,000 | Between $59,000 And $150,000 |
| Highest paying City | Las Vegas, NV | Napa, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Exelixis | |
| Best paying industry | Technology | Internet |
There are a few differences between a public relations manager and a public relations director in terms of educational background:
| Public Relations Manager | Public Relations Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between public relations managers' and public relations directors' demographics:
| Public Relations Manager | Public Relations Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 35.9% Female, 64.1% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |