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The differences between public relations managers and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations manager and a public relations specialist. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $48,124 average annual salary of a public relations specialist.
The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a public relations specialist are press releases, web content, and project management.
| Public Relations Manager | Public Relations Specialist | |
| Yearly salary | $91,426 | $48,124 |
| Hourly rate | $43.95 | $23.14 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,273 | 29,698 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.
Public relations managers and public relations specialists have different pay scales, as shown below.
| Public Relations Manager | Public Relations Specialist | |
| Average salary | $91,426 | $48,124 |
| Salary range | Between $64,000 And $128,000 | Between $33,000 And $68,000 |
| Highest paying City | Las Vegas, NV | Seattle, WA |
| Highest paying state | Nevada | Washington |
| Best paying company | Meta | |
| Best paying industry | Technology | Finance |
There are a few differences between a public relations manager and a public relations specialist in terms of educational background:
| Public Relations Manager | Public Relations Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations managers' and public relations specialists' demographics:
| Public Relations Manager | Public Relations Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 30.3% Female, 69.7% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 16% | 12% |