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The differences between public relations managers and publication directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations manager and a publication director. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $87,824 average annual salary of a publication director.
The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a publication director are website content, press releases, and government agencies.
| Public Relations Manager | Publication Director | |
| Yearly salary | $91,426 | $87,824 |
| Hourly rate | $43.95 | $42.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,273 | 14,660 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
A publication director spearheads and oversees the operations of publishing establishments, ensuring efficiency and smooth workflow. They have the authority to make publication decisions, set goals, establish guidelines and timelines, delegate tasks and resources among teams, and develop strategies to optimize operations. They also monitor the workflow and the performance of the workforce, addressing issues and concerns if any arise. Moreover, a publication director leads and encourages staff to reach goals, all while implementing the company's policies and regulations, developing new ones as needed.
Public relations managers and publication directors have different pay scales, as shown below.
| Public Relations Manager | Publication Director | |
| Average salary | $91,426 | $87,824 |
| Salary range | Between $64,000 And $128,000 | Between $49,000 And $154,000 |
| Highest paying City | Las Vegas, NV | Carson City, NV |
| Highest paying state | Nevada | Delaware |
| Best paying company | Biogen | |
| Best paying industry | Technology | Media |
There are a few differences between a public relations manager and a publication director in terms of educational background:
| Public Relations Manager | Publication Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Massachusetts Institute of Technology |
Here are the differences between public relations managers' and publication directors' demographics:
| Public Relations Manager | Publication Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 44.8% Female, 55.2% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |