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The differences between public relations managers and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a public relations manager, becoming a specialist takes usually requires 1-2 years. Additionally, a public relations manager has an average salary of $91,426, which is higher than the $58,013 average annual salary of a specialist.
The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a specialist are patients, customer service, and work ethic.
| Public Relations Manager | Specialist | |
| Yearly salary | $91,426 | $58,013 |
| Hourly rate | $43.95 | $27.89 |
| Growth rate | 8% | 10% |
| Number of jobs | 35,273 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 49% |
| Average age | 42 | 42 |
| Years of experience | 4 | 2 |
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Public relations managers and specialists have different pay scales, as shown below.
| Public Relations Manager | Specialist | |
| Average salary | $91,426 | $58,013 |
| Salary range | Between $64,000 And $128,000 | Between $32,000 And $104,000 |
| Highest paying City | Las Vegas, NV | Jersey City, NJ |
| Highest paying state | Nevada | New Jersey |
| Best paying company | The Citadel | |
| Best paying industry | Technology | - |
There are a few differences between a public relations manager and a specialist in terms of educational background:
| Public Relations Manager | Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 49% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between public relations managers' and specialists' demographics:
| Public Relations Manager | Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 11% |