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The differences between public relations managers and vice presidents of public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations manager and a vice president of public relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $91,426 average annual salary of a public relations manager.
The top three skills for a public relations manager include press releases, web content and pr campaigns. The most important skills for a vice president of public relations are press releases, external communications, and business development.
| Public Relations Manager | Vice President Of Public Relations | |
| Yearly salary | $91,426 | $143,172 |
| Hourly rate | $43.95 | $68.83 |
| Growth rate | 8% | 8% |
| Number of jobs | 35,273 | 55,300 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 84% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations manager is responsible for monitoring the public relations department to boost its brand image and attract potential clients through press releases and media coverage. They work closely with the marketing team, developing marketing campaigns and promotional strategies for creating brand awareness. Public relations managers maintain the company's presence on various social media platforms, responding to the customers' inquiries and concerns regarding the company's goods and services. A public relations manager must have excellent communication and leadership skills, especially in identifying business opportunities to increase revenues and profitability.
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
Public relations managers and vice presidents of public relations have different pay scales, as shown below.
| Public Relations Manager | Vice President Of Public Relations | |
| Average salary | $91,426 | $143,172 |
| Salary range | Between $64,000 And $128,000 | Between $88,000 And $232,000 |
| Highest paying City | Las Vegas, NV | Las Vegas, NV |
| Highest paying state | Nevada | Nevada |
| Best paying company | We Communications | |
| Best paying industry | Technology | Health Care |
There are a few differences between a public relations manager and a vice president of public relations in terms of educational background:
| Public Relations Manager | Vice President Of Public Relations | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 84% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations managers' and vice presidents of public relations' demographics:
| Public Relations Manager | Vice President Of Public Relations | |
| Average age | 42 | 42 |
| Gender ratio | Male, 34.5% Female, 65.5% | Male, 38.3% Female, 61.7% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |