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Publications manager vs marketing manager

The differences between publications managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a publications manager, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $94,155 average annual salary of a publications manager.

The top three skills for a publications manager include facebook, project management and press releases. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Publications manager vs marketing manager overview

Publications ManagerMarketing Manager
Yearly salary$94,155$104,550
Hourly rate$45.27$50.26
Growth rate8%10%
Number of jobs18,21189,627
Job satisfaction-3
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age4239
Years of experience410

What does a publications manager do?

A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Publications manager vs marketing manager salary

Publications managers and marketing managers have different pay scales, as shown below.

Publications ManagerMarketing Manager
Average salary$94,155$104,550
Salary rangeBetween $66,000 And $133,000Between $71,000 And $153,000
Highest paying CityMenlo Park, CAMenlo Park, CA
Highest paying stateNevadaCalifornia
Best paying companyMetaMeta
Best paying industry-Technology

Differences between publications manager and marketing manager education

There are a few differences between a publications manager and a marketing manager in terms of educational background:

Publications ManagerMarketing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorEnglishBusiness
Most common collegeStanford UniversityUniversity of Georgia

Publications manager vs marketing manager demographics

Here are the differences between publications managers' and marketing managers' demographics:

Publications ManagerMarketing Manager
Average age4239
Gender ratioMale, 43.5% Female, 56.5%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between publications manager and marketing manager duties and responsibilities

Publications manager example responsibilities.

  • Lead company-wide FDA compliance requirements documentation project.
  • Manage leading fashion editorial photography studio, including set and lighting design.
  • Implement processes and tools to satisfy FDA and ISO user documentation requirements.
  • Revolutionize tuberculosis (TB) program by conducting and monitoring an epidemiological risk assessment of the base's local community.
  • Assure compliance to regulatory requirements including FDA, MDD, ISO, BSI, UL, and other agencies.
  • Hire to evaluate and recommend solutions to facilitate migration of data to XML integrate information logistics system.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Publications manager vs marketing manager skills

Common publications manager skills
  • Facebook, 19%
  • Project Management, 15%
  • Press Releases, 10%
  • PowerPoint, 6%
  • Publicity Campaigns, 6%
  • Public Health, 6%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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