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The differences between publications managers and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publications manager and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $94,155 average annual salary of a publications manager.
The top three skills for a publications manager include facebook, project management and press releases. The most important skills for a media director are digital marketing, video production, and media planning.
| Publications Manager | Media Director | |
| Yearly salary | $94,155 | $112,564 |
| Hourly rate | $45.27 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 18,211 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Publications managers and media directors have different pay scales, as shown below.
| Publications Manager | Media Director | |
| Average salary | $94,155 | $112,564 |
| Salary range | Between $66,000 And $133,000 | Between $73,000 And $172,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | Meta | |
| Best paying industry | - | Professional |
There are a few differences between a publications manager and a media director in terms of educational background:
| Publications Manager | Media Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | English | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between publications managers' and media directors' demographics:
| Publications Manager | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 43.5% Female, 56.5% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |