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Publications manager vs media director

The differences between publications managers and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publications manager and a media director. Additionally, a media director has an average salary of $112,564, which is higher than the $94,155 average annual salary of a publications manager.

The top three skills for a publications manager include facebook, project management and press releases. The most important skills for a media director are digital marketing, video production, and media planning.

Publications manager vs media director overview

Publications ManagerMedia Director
Yearly salary$94,155$112,564
Hourly rate$45.27$54.12
Growth rate8%8%
Number of jobs18,21122,511
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Average age4242
Years of experience44

What does a publications manager do?

A publications manager specializes in devising strategies to optimize publication procedures, ensuring efficiency and smooth workflow. Their responsibilities include liaising with media and other external agencies, overseeing staff performances, setting objectives and guidelines, spearheading campaigns, handling licensing procedures, and participating in marketing operations. They may also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a publication manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a media director do?

A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.

Publications manager vs media director salary

Publications managers and media directors have different pay scales, as shown below.

Publications ManagerMedia Director
Average salary$94,155$112,564
Salary rangeBetween $66,000 And $133,000Between $73,000 And $172,000
Highest paying CityMenlo Park, CASan Francisco, CA
Highest paying stateNevadaNevada
Best paying companyMetaGoogle
Best paying industry-Professional

Differences between publications manager and media director education

There are a few differences between a publications manager and a media director in terms of educational background:

Publications ManagerMedia Director
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 76%
Most common majorEnglishCommunication
Most common collegeStanford UniversityStanford University

Publications manager vs media director demographics

Here are the differences between publications managers' and media directors' demographics:

Publications ManagerMedia Director
Average age4242
Gender ratioMale, 43.5% Female, 56.5%Male, 62.0% Female, 38.0%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between publications manager and media director duties and responsibilities

Publications manager example responsibilities.

  • Lead company-wide FDA compliance requirements documentation project.
  • Manage leading fashion editorial photography studio, including set and lighting design.
  • Implement processes and tools to satisfy FDA and ISO user documentation requirements.
  • Revolutionize tuberculosis (TB) program by conducting and monitoring an epidemiological risk assessment of the base's local community.
  • Assure compliance to regulatory requirements including FDA, MDD, ISO, BSI, UL, and other agencies.
  • Hire to evaluate and recommend solutions to facilitate migration of data to XML integrate information logistics system.
  • Show more

Media director example responsibilities.

  • Manage course creation process from media asset creation to LMS formatting.
  • Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
  • Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
  • Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.
  • Maintain $2600 pvr while keeping high CSI and SSI.
  • Record video clips and post on YouTube and website.
  • Show more

Publications manager vs media director skills

Common publications manager skills
  • Facebook, 19%
  • Project Management, 15%
  • Press Releases, 10%
  • PowerPoint, 6%
  • Publicity Campaigns, 6%
  • Public Health, 6%
Common media director skills
  • Digital Marketing, 10%
  • Video Production, 9%
  • Media Planning, 6%
  • Client Relationships, 5%
  • Facebook, 4%
  • TV, 4%

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