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Publicity writer vs communications consultant

The differences between publicity writers and communications consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity writer and a communications consultant. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $55,347 average annual salary of a publicity writer.

The top three skills for a publicity writer include press releases, proofreading and web content. The most important skills for a communications consultant are powerpoint, web content, and project management.

Publicity writer vs communications consultant overview

Publicity WriterCommunications Consultant
Yearly salary$55,347$91,455
Hourly rate$26.61$43.97
Growth rate8%8%
Number of jobs10,42229,942
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 71%
Average age4242
Years of experience44

Publicity writer vs communications consultant salary

Publicity writers and communications consultants have different pay scales, as shown below.

Publicity WriterCommunications Consultant
Average salary$55,347$91,455
Salary rangeBetween $40,000 And $75,000Between $63,000 And $130,000
Highest paying City-Oakland, CA
Highest paying state-Massachusetts
Best paying company-Dell
Best paying industry-Utilities

Differences between publicity writer and communications consultant education

There are a few differences between a publicity writer and a communications consultant in terms of educational background:

Publicity WriterCommunications Consultant
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 71%
Most common majorEnglishCommunication
Most common collegeMassachusetts Institute of TechnologyStanford University

Publicity writer vs communications consultant demographics

Here are the differences between publicity writers' and communications consultants' demographics:

Publicity WriterCommunications Consultant
Average age4242
Gender ratioMale, 39.3% Female, 60.7%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity writer and communications consultant duties and responsibilities

Publicity writer example responsibilities.

  • Manage projects diligently under aggressive deadlines while maintaining editorial integrity and ensuring stories have entertainment and/or educational value.
  • Interview new and renewal Medicaid and food stamp applicants and process information to approve eligibility and level of assistance.
  • Coordinate efforts between web developers, SharePoint site administrators and product support representatives to build and support an active online community.

Communications consultant example responsibilities.

  • Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
  • Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
  • Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
  • Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
  • Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
  • Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
  • Show more

Publicity writer vs communications consultant skills

Common publicity writer skills
  • Press Releases, 28%
  • Proofreading, 24%
  • Web Content, 12%
  • Feature Stories, 7%
  • Public Affairs, 6%
  • Copywriting, 5%
Common communications consultant skills
  • PowerPoint, 10%
  • Web Content, 9%
  • Project Management, 8%
  • Press Releases, 5%
  • Strategic Communications Plan, 5%
  • External Communications, 4%

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