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Publicity writer vs media coordinator

The differences between publicity writers and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity writer and a media coordinator. Additionally, a publicity writer has an average salary of $55,347, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a publicity writer include press releases, proofreading and web content. The most important skills for a media coordinator are facebook, instagram, and twitter.

Publicity writer vs media coordinator overview

Publicity WriterMedia Coordinator
Yearly salary$55,347$47,471
Hourly rate$26.61$22.82
Growth rate8%8%
Number of jobs10,42235,285
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 82%
Average age4242
Years of experience44

Publicity writer vs media coordinator salary

Publicity writers and media coordinators have different pay scales, as shown below.

Publicity WriterMedia Coordinator
Average salary$55,347$47,471
Salary rangeBetween $40,000 And $75,000Between $34,000 And $64,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-The Joffrey Ballet
Best paying industry-Manufacturing

Differences between publicity writer and media coordinator education

There are a few differences between a publicity writer and a media coordinator in terms of educational background:

Publicity WriterMedia Coordinator
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 82%
Most common majorEnglishCommunication
Most common collegeMassachusetts Institute of TechnologyNorthwestern University

Publicity writer vs media coordinator demographics

Here are the differences between publicity writers' and media coordinators' demographics:

Publicity WriterMedia Coordinator
Average age4242
Gender ratioMale, 39.3% Female, 60.7%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity writer and media coordinator duties and responsibilities

Publicity writer example responsibilities.

  • Manage projects diligently under aggressive deadlines while maintaining editorial integrity and ensuring stories have entertainment and/or educational value.
  • Interview new and renewal Medicaid and food stamp applicants and process information to approve eligibility and level of assistance.
  • Coordinate efforts between web developers, SharePoint site administrators and product support representatives to build and support an active online community.

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Publicity writer vs media coordinator skills

Common publicity writer skills
  • Press Releases, 28%
  • Proofreading, 24%
  • Web Content, 12%
  • Feature Stories, 7%
  • Public Affairs, 6%
  • Copywriting, 5%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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