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Retail representative vs beauty advisor

The differences between retail representatives and beauty advisors can be seen in a few details. Each job has different responsibilities and duties. Additionally, a beauty advisor has an average salary of $35,298, which is higher than the $31,790 average annual salary of a retail representative.

The top three skills for a retail representative include flexibility, store management and certification programs. The most important skills for a beauty advisor are product knowledge, make-up, and basic math.

Retail representative vs beauty advisor overview

Retail RepresentativeBeauty Advisor
Yearly salary$31,790$35,298
Hourly rate$15.28$16.97
Growth rate--
Number of jobs402,132322,132
Job satisfaction--
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 34%
Average age4141
Years of experience--

What does a retail representative do?

A retail representative is in charge of assisting customers with their shopping needs in retail stores, ensuring customer satisfaction. Their responsibilities include greeting customers and identifying their needs, answering inquiries, locating products, offering promotions and recommendations, and conducting demonstrations when possible. There are also instances where they must process payments or refunds. Furthermore, as a retail representative, it is essential to arrange products on shelves to make it look attractive to customers, all while maintaining the cleanliness of the sales floor.

What does a beauty advisor do?

A beauty advisor's role is to represent a brand by engaging with customers and recommending cosmetic or skincare products in pursuit of securing sales. They must have extensive knowledge of the company's products and current trends, ability in applying make-up, and customer service skills as most of the duties will focus on demonstrating and responding to inquiries. Usually assigned at malls or department stores, a beauty advisor must also take charge of monitoring inventory, maintaining designated areas presentable, processing payments, and even devising strategies on reaching sales targets.

Retail representative vs beauty advisor salary

Retail representatives and beauty advisors have different pay scales, as shown below.

Retail RepresentativeBeauty Advisor
Average salary$31,790$35,298
Salary rangeBetween $26,000 And $38,000Between $28,000 And $44,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between retail representative and beauty advisor education

There are a few differences between a retail representative and a beauty advisor in terms of educational background:

Retail RepresentativeBeauty Advisor
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 34%
Most common majorBusinessBusiness
Most common college--

Retail representative vs beauty advisor demographics

Here are the differences between retail representatives' and beauty advisors' demographics:

Retail RepresentativeBeauty Advisor
Average age4141
Gender ratioMale, 43.6% Female, 56.4%Male, 7.2% Female, 92.8%
Race ratioBlack or African American, 10.7% Unknown, 5.4% Hispanic or Latino, 18.5% Asian, 6.8% White, 58.1% American Indian and Alaska Native, 0.7%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 23.1% Asian, 6.9% White, 54.1% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between retail representative and beauty advisor duties and responsibilities

Retail representative example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Execute the proper POS in accounts, particularly with products on sale.
  • Befriend category managers and backroom personnel to positively impact on OSA, POS placement, and other sell-in tactics.
  • Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
  • Collaborate with board members to prepare PowerPoint presentations and other written reports and present concepts to management.

Beauty advisor example responsibilities.

  • Assist customers in choosing fragrance, hair, and beauty products using information learned for this purpose.
  • Register experience checking out customers, able to do mental math when need.
  • Start off as a seasonal sales associate in the men and women fragrance department.
  • Provide exceptional and professional customer service for the luxury brand of Chanel in skincare and cosmetics.
  • Perform makeovers on clients, maintain appearance of store by cleaning and stocking, used POS system and cash register
  • Assist the counter manager in whatever tasks need, inventory, stock management, POS skills, special store events.
  • Show more

Retail representative vs beauty advisor skills

Common retail representative skills
  • Flexibility, 36%
  • Store Management, 36%
  • Certification Programs, 11%
  • PET, 7%
  • Customer Service, 2%
  • Product Knowledge, 1%
Common beauty advisor skills
  • Product Knowledge, 26%
  • Make-Up, 12%
  • Basic Math, 10%
  • Beauty Products, 7%
  • Cleanliness, 7%
  • Math, 6%