Retail representative vs customer service retail associate

The differences between retail representatives and customer service retail associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail representative has an average salary of $31,790, which is higher than the $30,002 average annual salary of a customer service retail associate.

The top three skills for a retail representative include flexibility, store management and certification programs. The most important skills for a customer service retail associate are POS, customer service, and customer orders.

Retail representative vs customer service retail associate overview

	Retail Representative	Customer Service Retail Associate
Yearly salary	$31,790	$30,002
Hourly rate	$15.28	$14.42
Growth rate	-	-
Number of jobs	402,132	580,336
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 44%	High School Diploma, 33%
Average age	41	41
Years of experience	-	-

What does a retail representative do?

A retail representative is in charge of assisting customers with their shopping needs in retail stores, ensuring customer satisfaction. Their responsibilities include greeting customers and identifying their needs, answering inquiries, locating products, offering promotions and recommendations, and conducting demonstrations when possible. There are also instances where they must process payments or refunds. Furthermore, as a retail representative, it is essential to arrange products on shelves to make it look attractive to customers, all while maintaining the cleanliness of the sales floor.

What does a customer service retail associate do?

A customer service retail associate is responsible for providing the highest customer service for the store's customers by responding to their inquiries and concerns and recommending them goods and services that would fit their needs. Customer service retail associates support the marketing campaigns and promotional strategies of the store by offering and demonstrating products to the customers, as well as arranging stock displays, and monitoring the adequacy of inventories. They also escalate high-level complaints to management for immediate resolution and assist with product replacement and issuing refunds as needed.

Retail representative vs customer service retail associate salary

Retail representatives and customer service retail associates have different pay scales, as shown below.

	Retail Representative	Customer Service Retail Associate
Average salary	$31,790	$30,002
Salary range	Between $26,000 And $38,000	Between $23,000 And $37,000
Highest paying City	-	Bellevue, WA
Highest paying state	-	Washington
Best paying company	-	Tractor Supply
Best paying industry	-	Finance

Differences between retail representative and customer service retail associate education

There are a few differences between a retail representative and a customer service retail associate in terms of educational background:

	Retail Representative	Customer Service Retail Associate
Most common degree	Bachelor's Degree, 44%	High School Diploma, 33%
Most common major	Business	Business
Most common college	-	-

Retail representative vs customer service retail associate demographics

Here are the differences between retail representatives' and customer service retail associates' demographics:

	Retail Representative	Customer Service Retail Associate
Average age	41	41
Gender ratio	Male, 43.6% Female, 56.4%	Male, 33.3% Female, 66.7%
Race ratio	Black or African American, 10.7% Unknown, 5.4% Hispanic or Latino, 18.5% Asian, 6.8% White, 58.1% American Indian and Alaska Native, 0.7%	Black or African American, 9.8% Unknown, 5.0% Hispanic or Latino, 21.7% Asian, 6.5% White, 56.3% American Indian and Alaska Native, 0.5%
LGBT Percentage	7%	7%

Differences between retail representative and customer service retail associate duties and responsibilities

Retail representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Execute the proper POS in accounts, particularly with products on sale.
Befriend category managers and backroom personnel to positively impact on OSA, POS placement, and other sell-in tactics.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Collaborate with board members to prepare PowerPoint presentations and other written reports and present concepts to management.

Customer service retail associate example responsibilities.

Reconcile POS drawers on a daily basis, correct any problems accordingly and manage bank transactions.
run the registerSkills Usedfork lift, reading, writing, math
Perform cash handling duties, bag customers groceries, assist customers with groceries when necessary.
Assist cashier in boxing groceries, stocking merchandise, reorganizing shelves, and performing inventory.
Run the register of a small convenience retail shop .. Be accurate with money and math skills.
Check out guests on the POS system in a quick and efficient manner with thorough understanding of processing payment procedures.

Retail representative vs customer service retail associate skills

Common retail representative skills

Flexibility, 36%
Store Management, 36%
Certification Programs, 11%
PET, 7%
Customer Service, 2%
Product Knowledge, 1%

Common customer service retail associate skills

POS, 20%
Customer Service, 16%
Customer Orders, 13%
Retail Environment, 10%
Bank Deposits, 10%
Product Line, 9%

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Retail Representative
Retail Representative vs Customer Service Retail Associate

Updated January 8, 2025

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