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Retail representative vs retail specialist

The differences between retail representatives and retail specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail representative has an average salary of $31,790, which is higher than the $31,114 average annual salary of a retail specialist.

The top three skills for a retail representative include flexibility, store management and certification programs. The most important skills for a retail specialist are store management, retail environment, and store associates.

Retail representative vs retail specialist overview

Retail RepresentativeRetail Specialist
Yearly salary$31,790$31,114
Hourly rate$15.28$14.96
Growth rate--
Number of jobs402,132269,690
Job satisfaction--
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 50%
Average age4141
Years of experience--

What does a retail representative do?

A retail representative is in charge of assisting customers with their shopping needs in retail stores, ensuring customer satisfaction. Their responsibilities include greeting customers and identifying their needs, answering inquiries, locating products, offering promotions and recommendations, and conducting demonstrations when possible. There are also instances where they must process payments or refunds. Furthermore, as a retail representative, it is essential to arrange products on shelves to make it look attractive to customers, all while maintaining the cleanliness of the sales floor.

What does a retail specialist do?

A retail specialist is primarily in charge of securing sales and assisting customers on a sales floor, ensuring to meet the daily sales targets and client satisfaction. Their responsibilities include greeting clients and answering inquiries, locating products, offering recommendations and promotions, and processing payments. They may also address issues or concerns, resolving them promptly and professionally. Furthermore, as a retail specialist, it is essential to maintain the cleanliness of the sales floor and arrange displays properly to attract customers.

Retail representative vs retail specialist salary

Retail representatives and retail specialists have different pay scales, as shown below.

Retail RepresentativeRetail Specialist
Average salary$31,790$31,114
Salary rangeBetween $26,000 And $38,000Between $22,000 And $43,000
Highest paying City-Salem, NH
Highest paying state-New Hampshire
Best paying company-Microsoft
Best paying industry-Technology

Differences between retail representative and retail specialist education

There are a few differences between a retail representative and a retail specialist in terms of educational background:

Retail RepresentativeRetail Specialist
Most common degreeBachelor's Degree, 44%Bachelor's Degree, 50%
Most common majorBusinessBusiness
Most common college--

Retail representative vs retail specialist demographics

Here are the differences between retail representatives' and retail specialists' demographics:

Retail RepresentativeRetail Specialist
Average age4141
Gender ratioMale, 43.6% Female, 56.4%Male, 42.8% Female, 57.2%
Race ratioBlack or African American, 10.7% Unknown, 5.4% Hispanic or Latino, 18.5% Asian, 6.8% White, 58.1% American Indian and Alaska Native, 0.7%Black or African American, 10.8% Unknown, 5.1% Hispanic or Latino, 19.0% Asian, 6.8% White, 57.7% American Indian and Alaska Native, 0.5%
LGBT Percentage7%7%

Differences between retail representative and retail specialist duties and responsibilities

Retail representative example responsibilities.

  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Execute the proper POS in accounts, particularly with products on sale.
  • Befriend category managers and backroom personnel to positively impact on OSA, POS placement, and other sell-in tactics.
  • Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
  • Collaborate with board members to prepare PowerPoint presentations and other written reports and present concepts to management.

Retail specialist example responsibilities.

  • Manage a high volume of patient information from authorizing diagnostic procedures and scheduling patients.
  • Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
  • Complete cash, credit, and debit POS transactions accurately and according to company policy.
  • Assist clients with applications to determine county benefits eligibility food, cash, childcare and medicaid benefits.
  • Operate POS system to input customers' orders, process credit card transactions, and enter cash amounts receive.
  • Perform insurance verification for new and self-pay patients to facilitate reimbursement for the services render.
  • Show more

Retail representative vs retail specialist skills

Common retail representative skills
  • Flexibility, 36%
  • Store Management, 36%
  • Certification Programs, 11%
  • PET, 7%
  • Customer Service, 2%
  • Product Knowledge, 1%
Common retail specialist skills
  • Store Management, 60%
  • Retail Environment, 12%
  • Store Associates, 4%
  • Customer Service, 4%
  • Product Knowledge, 4%
  • Shelf Tags, 2%