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The differences between retail sales merchandisers and retail sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales merchandiser has an average salary of $39,721, which is higher than the $37,907 average annual salary of a retail sales representative.
The top three skills for a retail sales merchandiser include customer service, POS and working independently. The most important skills for a retail sales representative are retail sales, retail store, and POS.
| Retail Sales Merchandiser | Retail Sales Representative | |
| Yearly salary | $39,721 | $37,907 |
| Hourly rate | $19.10 | $18.22 |
| Growth rate | 4% | - |
| Number of jobs | 155,213 | 391,763 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 58% |
| Average age | 40 | 41 |
| Years of experience | - | - |
Retail sales merchandisers are employees who are responsible for promoting and selling goods or services to customers for a retail store. These merchandisers are required to maintain a proper level of stock while ensuring that merchandise is displayed appropriately with proper signage. They must execute special promotional campaigns of their products or services that are created to boost their sales volume. Retail store merchandisers must also resolve issues that may arise after internal audits while training employees to be aware of their products so that they can recommend them to customers.
A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.
Retail sales merchandisers and retail sales representatives have different pay scales, as shown below.
| Retail Sales Merchandiser | Retail Sales Representative | |
| Average salary | $39,721 | $37,907 |
| Salary range | Between $19,000 And $79,000 | Between $28,000 And $50,000 |
| Highest paying City | - | Portland, ME |
| Highest paying state | - | Maine |
| Best paying company | - | Pella |
| Best paying industry | - | Manufacturing |
There are a few differences between a retail sales merchandiser and a retail sales representative in terms of educational background:
| Retail Sales Merchandiser | Retail Sales Representative | |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 58% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail sales merchandisers' and retail sales representatives' demographics:
| Retail Sales Merchandiser | Retail Sales Representative | |
| Average age | 40 | 41 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 54.6% Female, 45.4% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 17% | 7% |