Sales planner vs sales account manager

The differences between sales planners and sales account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales planner and a sales account manager. Additionally, a sales account manager has an average salary of $58,630, which is higher than the $55,883 average annual salary of a sales planner.

The top three skills for a sales planner include powerpoint, customer service and media sales. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.

Sales planner vs sales account manager overview

	Sales Planner	Sales Account Manager
Yearly salary	$55,883	$58,630
Hourly rate	$26.87	$28.19
Growth rate	5%	5%
Number of jobs	66,632	163,697
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 70%
Average age	46	46
Years of experience	8	8

What does a sales planner do?

A sales planner is responsible for helping the company sell goods and services to the customers by analyzing current market trends and conducting data and statistical analysis on the company's sales performance. Sales planners identify business opportunities to enhance the company's brand image to the clients and increase revenue growth and profits. They also assist with the creation of promotional campaigns and marketing materials, including the posting of content on the company's social media platforms and press releases.

What does a sales account manager do?

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

Sales planner vs sales account manager salary

Sales planners and sales account managers have different pay scales, as shown below.

	Sales Planner	Sales Account Manager
Average salary	$55,883	$58,630
Salary range	Between $41,000 And $74,000	Between $33,000 And $101,000
Highest paying City	Phoenix, AZ	San Francisco, CA
Highest paying state	Oregon	Hawaii
Best paying company	Flipboard	Google
Best paying industry	Hospitality	Technology

Differences between sales planner and sales account manager education

There are a few differences between a sales planner and a sales account manager in terms of educational background:

	Sales Planner	Sales Account Manager
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Sales planner vs sales account manager demographics

Here are the differences between sales planners' and sales account managers' demographics:

	Sales Planner	Sales Account Manager
Average age	46	46
Gender ratio	Male, 39.4% Female, 60.6%	Male, 63.4% Female, 36.6%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between sales planner and sales account manager duties and responsibilities

Sales planner example responsibilities.

Customize a CRM solution for the company by purchasing off the shelf software to manage and follow up on sales leads.
Provide leadership and independently manage 6 national account reps booking [] in revenue for 2008 and [] for 2009.
Manage ad inventory availability and reservation process through DFP.
Manage Doubleclick interface and capabilities for both direct and programmatic business.
Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
Dedicate marketing research consultant via Nielsen MRI data.

Sales account manager example responsibilities.

Manage RFQ/RFP responses to telecommunication, government and utility customers utilizing CRM system to manage customers.
Recruit to develop and manage new sales territory selling MRO industrial goods and services to existing and potential customers.
Manage and coordinate daily sales activities through target cold calling and telemarketing.
Organize and maintain existing national clients for process refrigeration and HVAC maintenance and service.
Maintain database, create mailers, and work in SalesForce to determine new possible clients.
Founded in 1935 ATD has grown from a regional family-own company to a successful nationwide distribution enterprise.

Sales planner vs sales account manager skills

Common sales planner skills

PowerPoint, 10%
Customer Service, 8%
Media Sales, 6%
Math, 5%
Account Executives, 5%
Sales Proposals, 4%

Common sales account manager skills

Customer Service, 13%
CRM, 8%
Customer Satisfaction, 5%
Account Management, 5%
Product Knowledge, 4%
Business Development, 4%

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Sales Planner
Sales Planner vs Sales Account Manager

Updated January 8, 2025

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