Sales promotion manager vs retail sales manager

The differences between sales promotion managers and retail sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a sales promotion manager and a retail sales manager. Additionally, a sales promotion manager has an average salary of $72,371, which is higher than the $48,678 average annual salary of a retail sales manager.

The top three skills for a sales promotion manager include product knowledge, sales promotions and trade shows. The most important skills for a retail sales manager are retail sales, store operations, and store sales.

Sales promotion manager vs retail sales manager overview

	Sales Promotion Manager	Retail Sales Manager
Yearly salary	$72,371	$48,678
Hourly rate	$34.79	$23.40
Growth rate	5%	5%
Number of jobs	108,714	353,765
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 61%
Average age	46	46
Years of experience	8	8

Sales promotion manager vs retail sales manager salary

Sales promotion managers and retail sales managers have different pay scales, as shown below.

	Sales Promotion Manager	Retail Sales Manager
Average salary	$72,371	$48,678
Salary range	Between $57,000 And $90,000	Between $35,000 And $66,000
Highest paying City	Miami, FL	Reno, NV
Highest paying state	Pennsylvania	Pennsylvania
Best paying company	Heartland Food Products Group	Talbots
Best paying industry	Retail	Manufacturing

Differences between sales promotion manager and retail sales manager education

There are a few differences between a sales promotion manager and a retail sales manager in terms of educational background:

	Sales Promotion Manager	Retail Sales Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 61%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Sales promotion manager vs retail sales manager demographics

Here are the differences between sales promotion managers' and retail sales managers' demographics:

	Sales Promotion Manager	Retail Sales Manager
Average age	46	46
Gender ratio	Male, 54.8% Female, 45.2%	Male, 61.2% Female, 38.8%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between sales promotion manager and retail sales manager duties and responsibilities

Sales promotion manager example responsibilities.

Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
Prepare presentation using PowerPoint for submission to CEO.
Create collateral materials, newsletters, direct mail and Powerpoint presentations.
Provide weekly sales numbers, ROI forms, and expenses reports to management.
Partner with agencies to build programming for key selling seasons, including customize POS, and geographical plans.
Ensure all POS and cash reporting are correct before, during, and after store hours of operation.

Retail sales manager example responsibilities.

Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
Receive and count new products, reconcile delivery invoices, tickets, and enter new products into POS system.
Complete customer transactions using POS register system.
Deliver consistently strong results in identifying and capitalizing on cross-selling opportunities to advance corporate-define marketing campaigns and effectively increase revenue streams.
Oversee floor day to day operations by obtaining the acquisition of customer accounts and provide superior leadership to team members.
Provide leadership training and coaching with a proven record of accountability

Sales promotion manager vs retail sales manager skills

Common sales promotion manager skills

Product Knowledge, 23%
Sales Promotions, 9%
Trade Shows, 5%
Promotional Materials, 4%
POS, 4%
Promotional Campaigns, 4%

Common retail sales manager skills

Retail Sales, 13%
Store Operations, 7%
Store Sales, 6%
Retail Store, 5%
Product Knowledge, 5%
Sales Associates, 5%

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Sales Promotion Manager
Sales Promotion Manager vs Retail Sales Manager

Updated January 8, 2025

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