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The differences between senior business managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior business manager, becoming a senior manager of marketing takes usually requires 8-10 years. Additionally, a senior business manager has an average salary of $134,737, which is higher than the $118,350 average annual salary of a senior manager of marketing.
The top three skills for a senior business manager include analytics, project management and portfolio. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Senior Business Manager | Senior Manager Of Marketing | |
| Yearly salary | $134,737 | $118,350 |
| Hourly rate | $64.78 | $56.90 |
| Growth rate | 6% | 10% |
| Number of jobs | 303,902 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 44 | 39 |
| Years of experience | 6 | 10 |
A senior business manager oversees the daily operations in a company, ensuring efficiency and smooth workflow. Typically, their responsibilities revolve around directing and assessing workforce performance, setting company objectives and goals, and coordinating with different departments to be aware of any issues or concerns. It is also essential to devise strategies to find new sales opportunities, perform research and analysis to identify client needs, and promptly resolve any problems that may arise. Furthermore, as a senior business manager, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Senior business managers and senior managers of marketing have different pay scales, as shown below.
| Senior Business Manager | Senior Manager Of Marketing | |
| Average salary | $134,737 | $118,350 |
| Salary range | Between $96,000 And $187,000 | Between $92,000 And $151,000 |
| Highest paying City | Hartford, CT | San Francisco, CA |
| Highest paying state | Connecticut | California |
| Best paying company | Airbnb | Roku |
| Best paying industry | Professional | Technology |
There are a few differences between a senior business manager and a senior manager of marketing in terms of educational background:
| Senior Business Manager | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between senior business managers' and senior managers of marketing' demographics:
| Senior Business Manager | Senior Manager Of Marketing | |
| Average age | 44 | 39 |
| Gender ratio | Male, 64.4% Female, 35.6% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |