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Senior content manager vs brand manager

The differences between senior content managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior content manager and a brand manager. Additionally, a senior content manager has an average salary of $120,669, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a senior content manager include content strategy, digital content and SEO. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Senior content manager vs brand manager overview

Senior Content ManagerBrand Manager
Yearly salary$120,669$97,789
Hourly rate$58.01$47.01
Growth rate10%10%
Number of jobs71,422127,429
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a senior content manager do?

A senior content manager is in charge of overseeing the development of a company's online presence, focusing on enhancing the content of their online platforms and campaigns. They typically manage a team of content specialists, writers, and graphic designers in a joint effort to raise brand awareness and establish positive relationships with clients. Moreover, as a senior content manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Senior content manager vs brand manager salary

Senior content managers and brand managers have different pay scales, as shown below.

Senior Content ManagerBrand Manager
Average salary$120,669$97,789
Salary rangeBetween $83,000 And $174,000Between $72,000 And $131,000
Highest paying CitySan Francisco, CAParsippany-Troy Hills, NJ
Highest paying stateCaliforniaRhode Island
Best paying companyNVIDIAMeta
Best paying industryTechnologyManufacturing

Differences between senior content manager and brand manager education

There are a few differences between a senior content manager and a brand manager in terms of educational background:

Senior Content ManagerBrand Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Most common majorJournalismBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior content manager vs brand manager demographics

Here are the differences between senior content managers' and brand managers' demographics:

Senior Content ManagerBrand Manager
Average age3939
Gender ratioMale, 53.1% Female, 46.9%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior content manager and brand manager duties and responsibilities

Senior content manager example responsibilities.

  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Develop Nexon's initial Facebook presence for individual game titles.
  • Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
  • Verify content and software for accuracy and create enhancements for the mathematics processing engine.
  • Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Senior content manager vs brand manager skills

Common senior content manager skills
  • Content Strategy, 10%
  • Digital Content, 8%
  • SEO, 6%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Content Creation, 5%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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