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Senior content manager vs content manager

The differences between senior content managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior content manager and a content manager. Additionally, a senior content manager has an average salary of $120,669, which is higher than the $75,124 average annual salary of a content manager.

The top three skills for a senior content manager include content strategy, digital content and SEO. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Senior content manager vs content manager overview

Senior Content ManagerContent Manager
Yearly salary$120,669$75,124
Hourly rate$58.01$36.12
Growth rate10%10%
Number of jobs71,422108,058
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a senior content manager do?

A senior content manager is in charge of overseeing the development of a company's online presence, focusing on enhancing the content of their online platforms and campaigns. They typically manage a team of content specialists, writers, and graphic designers in a joint effort to raise brand awareness and establish positive relationships with clients. Moreover, as a senior content manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Senior content manager vs content manager salary

Senior content managers and content managers have different pay scales, as shown below.

Senior Content ManagerContent Manager
Average salary$120,669$75,124
Salary rangeBetween $83,000 And $174,000Between $50,000 And $111,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyNVIDIAMeta
Best paying industryTechnologyTechnology

Differences between senior content manager and content manager education

There are a few differences between a senior content manager and a content manager in terms of educational background:

Senior Content ManagerContent Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Most common majorJournalismEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior content manager vs content manager demographics

Here are the differences between senior content managers' and content managers' demographics:

Senior Content ManagerContent Manager
Average age3939
Gender ratioMale, 53.1% Female, 46.9%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior content manager and content manager duties and responsibilities

Senior content manager example responsibilities.

  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Develop Nexon's initial Facebook presence for individual game titles.
  • Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
  • Verify content and software for accuracy and create enhancements for the mathematics processing engine.
  • Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Senior content manager vs content manager skills

Common senior content manager skills
  • Content Strategy, 10%
  • Digital Content, 8%
  • SEO, 6%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Content Creation, 5%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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