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Senior content manager vs marketing account manager

The differences between senior content managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior content manager and a marketing account manager. Additionally, a senior content manager has an average salary of $120,669, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a senior content manager include content strategy, digital content and SEO. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Senior content manager vs marketing account manager overview

Senior Content ManagerMarketing Account Manager
Yearly salary$120,669$67,983
Hourly rate$58.01$32.68
Growth rate10%10%
Number of jobs71,422163,297
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a senior content manager do?

A senior content manager is in charge of overseeing the development of a company's online presence, focusing on enhancing the content of their online platforms and campaigns. They typically manage a team of content specialists, writers, and graphic designers in a joint effort to raise brand awareness and establish positive relationships with clients. Moreover, as a senior content manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a marketing account manager do?

A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.

Senior content manager vs marketing account manager salary

Senior content managers and marketing account managers have different pay scales, as shown below.

Senior Content ManagerMarketing Account Manager
Average salary$120,669$67,983
Salary rangeBetween $83,000 And $174,000Between $50,000 And $91,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyNVIDIAAmerican Tower
Best paying industryTechnologyEnergy

Differences between senior content manager and marketing account manager education

There are a few differences between a senior content manager and a marketing account manager in terms of educational background:

Senior Content ManagerMarketing Account Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 78%
Most common majorJournalismBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior content manager vs marketing account manager demographics

Here are the differences between senior content managers' and marketing account managers' demographics:

Senior Content ManagerMarketing Account Manager
Average age3939
Gender ratioMale, 53.1% Female, 46.9%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior content manager and marketing account manager duties and responsibilities

Senior content manager example responsibilities.

  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Develop Nexon's initial Facebook presence for individual game titles.
  • Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
  • Verify content and software for accuracy and create enhancements for the mathematics processing engine.
  • Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Senior content manager vs marketing account manager skills

Common senior content manager skills
  • Content Strategy, 10%
  • Digital Content, 8%
  • SEO, 6%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Content Creation, 5%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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