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Senior content manager vs web content manager

The differences between senior content managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior content manager and a web content manager. Additionally, a senior content manager has an average salary of $120,669, which is higher than the $74,186 average annual salary of a web content manager.

The top three skills for a senior content manager include content strategy, digital content and SEO. The most important skills for a web content manager are web content, content management system, and wordpress.

Senior content manager vs web content manager overview

Senior Content ManagerWeb Content Manager
Yearly salary$120,669$74,186
Hourly rate$58.01$35.67
Growth rate10%10%
Number of jobs71,42261,192
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a senior content manager do?

A senior content manager is in charge of overseeing the development of a company's online presence, focusing on enhancing the content of their online platforms and campaigns. They typically manage a team of content specialists, writers, and graphic designers in a joint effort to raise brand awareness and establish positive relationships with clients. Moreover, as a senior content manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.

What does a web content manager do?

Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.

Senior content manager vs web content manager salary

Senior content managers and web content managers have different pay scales, as shown below.

Senior Content ManagerWeb Content Manager
Average salary$120,669$74,186
Salary rangeBetween $83,000 And $174,000Between $49,000 And $110,000
Highest paying CitySan Francisco, CASan Mateo, CA
Highest paying stateCaliforniaCalifornia
Best paying companyNVIDIAGap Inc.
Best paying industryTechnologyTechnology

Differences between senior content manager and web content manager education

There are a few differences between a senior content manager and a web content manager in terms of educational background:

Senior Content ManagerWeb Content Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 74%
Most common majorJournalismCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior content manager vs web content manager demographics

Here are the differences between senior content managers' and web content managers' demographics:

Senior Content ManagerWeb Content Manager
Average age3939
Gender ratioMale, 53.1% Female, 46.9%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior content manager and web content manager duties and responsibilities

Senior content manager example responsibilities.

  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Develop Nexon's initial Facebook presence for individual game titles.
  • Copy editing, editing, proofreading, and some copywriting (AMA, APA, or Chicago).
  • Verify content and software for accuracy and create enhancements for the mathematics processing engine.
  • Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Web content manager example responsibilities.

  • Create and manage content for college website using HTML5, CSS, and Javascript.
  • Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
  • Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
  • Manage social media marketing, including Instagram
  • Develop MBUSA's sites using XML, XSLT and JSP.
  • Design WordPress landing pages for events and promotions.
  • Show more

Senior content manager vs web content manager skills

Common senior content manager skills
  • Content Strategy, 10%
  • Digital Content, 8%
  • SEO, 6%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Content Creation, 5%
Common web content manager skills
  • Web Content, 23%
  • Content Management System, 4%
  • WordPress, 4%
  • Google Analytics, 4%
  • Digital Marketing, 4%
  • HTML, 3%

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