Senior public relations manager vs marketing communications manager

The differences between senior public relations managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a senior public relations manager, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a senior public relations manager has an average salary of $95,756, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a senior public relations manager include press releases, marketing campaigns and content development. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Senior public relations manager vs marketing communications manager overview

	Senior Public Relations Manager	Marketing Communications Manager
Yearly salary	$95,756	$84,146
Hourly rate	$46.04	$40.45
Growth rate	8%	10%
Number of jobs	30,323	106,556
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 80%
Average age	42	39
Years of experience	4	10

What does a senior public relations manager do?

A senior public relations manager is responsible for supervising the overall media presence and brand awareness of a company within various communication platforms. Senior public relations managers coordinate with the marketing team to promote the brand image on social platforms and reach the target audience by creating engaging content and digital assets. They also identify brand endorsers, such as models and celebrities, if the budget permits, to grow more customers and meet the public demands. A senior public relations manager monitors the sales performance and transactions within the company and adjusts PR plans as needed.

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

Senior public relations manager vs marketing communications manager salary

Senior public relations managers and marketing communications managers have different pay scales, as shown below.

	Senior Public Relations Manager	Marketing Communications Manager
Average salary	$95,756	$84,146
Salary range	Between $65,000 And $139,000	Between $60,000 And $117,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	Google	Boston Consulting Group
Best paying industry	Technology	Finance

Differences between senior public relations manager and marketing communications manager education

There are a few differences between a senior public relations manager and a marketing communications manager in terms of educational background:

	Senior Public Relations Manager	Marketing Communications Manager
Most common degree	Bachelor's Degree, 84%	Bachelor's Degree, 80%
Most common major	Communication	Communication
Most common college	Massachusetts Institute of Technology	University of Georgia

Senior public relations manager vs marketing communications manager demographics

Here are the differences between senior public relations managers' and marketing communications managers' demographics:

	Senior Public Relations Manager	Marketing Communications Manager
Average age	42	39
Gender ratio	Male, 42.0% Female, 58.0%	Male, 32.3% Female, 67.7%
Race ratio	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between senior public relations manager and marketing communications manager duties and responsibilities

Senior public relations manager example responsibilities.

Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
Direct internal communications tactics including newsletters, Intranet, domestic and international executive meetings, and special events.
Direct strategic planning and execution for entertainment partnership platform to include B2C communications and marketing.

Marketing communications manager example responsibilities.

Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
Manage company's Facebook page and develop social media strategy.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Senior public relations manager vs marketing communications manager skills

Common senior public relations manager skills

Press Releases, 20%
Marketing Campaigns, 9%
Content Development, 8%
Media Buying, 5%
External Communications, 4%
Pr Campaigns, 4%

Common marketing communications manager skills

Web Content, 8%
Marketing Campaigns, 7%
Digital Marketing, 6%
Project Management, 5%
Press Releases, 5%
Facebook, 4%

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Senior Public Relations Manager
Senior Public Relations Manager vs Marketing Communications Manager

Updated January 8, 2025

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