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The differences between social media editors and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media editor, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $53,943 average annual salary of a social media editor.
The top three skills for a social media editor include instagram, facebook and twitter. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Social Media Editor | Media Manager | |
| Yearly salary | $53,943 | $96,475 |
| Hourly rate | $25.93 | $46.38 |
| Growth rate | -5% | 10% |
| Number of jobs | 37,769 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Average age | 44 | 39 |
| Years of experience | 4 | 10 |
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Social media editors and media managers have different pay scales, as shown below.
| Social Media Editor | Media Manager | |
| Average salary | $53,943 | $96,475 |
| Salary range | Between $40,000 And $72,000 | Between $66,000 And $140,000 |
| Highest paying City | Stamford, CT | San Francisco, CA |
| Highest paying state | Hawaii | Pennsylvania |
| Best paying company | RE/MAX Realty One | Meta |
| Best paying industry | Technology | Automotive |
There are a few differences between a social media editor and a media manager in terms of educational background:
| Social Media Editor | Media Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between social media editors' and media managers' demographics:
| Social Media Editor | Media Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 41.2% Female, 58.8% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |