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Social media editor vs media manager

The differences between social media editors and media managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media editor, becoming a media manager takes usually requires 8-10 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $53,943 average annual salary of a social media editor.

The top three skills for a social media editor include instagram, facebook and twitter. The most important skills for a media manager are digital marketing, kpis, and media planning.

Social media editor vs media manager overview

Social Media EditorMedia Manager
Yearly salary$53,943$96,475
Hourly rate$25.93$46.38
Growth rate-5%10%
Number of jobs37,769110,888
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Average age4439
Years of experience410

What does a social media editor do?

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Social media editor vs media manager salary

Social media editors and media managers have different pay scales, as shown below.

Social Media EditorMedia Manager
Average salary$53,943$96,475
Salary rangeBetween $40,000 And $72,000Between $66,000 And $140,000
Highest paying CityStamford, CTSan Francisco, CA
Highest paying stateHawaiiPennsylvania
Best paying companyRE/MAX Realty OneMeta
Best paying industryTechnologyAutomotive

Differences between social media editor and media manager education

There are a few differences between a social media editor and a media manager in terms of educational background:

Social Media EditorMedia Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Georgia

Social media editor vs media manager demographics

Here are the differences between social media editors' and media managers' demographics:

Social Media EditorMedia Manager
Average age4439
Gender ratioMale, 41.2% Female, 58.8%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage12%10%

Differences between social media editor and media manager duties and responsibilities

Social media editor example responsibilities.

  • Manage editorial department by editing and publishing daily content for website and daily e-newsletter.
  • Improve the aesthetic look of the organization's twitter profile.
  • Involve proofreading, basic HTML coding and working on tight deadlines.
  • Take photos of dishes and post them on the restaurant's Instagram account.
  • Provide reports and metrics for social media, including SEO impact and consumer growth.
  • Advise other departments on how to improve the SEO and social sharing for their content.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Social media editor vs media manager skills

Common social media editor skills
  • Instagram, 12%
  • Facebook, 11%
  • Twitter, 10%
  • Social Platforms, 8%
  • Social Content, 4%
  • Video Content, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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