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Social media internship vs media coordinator

The differences between social media interns and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media internship and a media coordinator. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $31,145 average annual salary of a social media internship.

The top three skills for a social media internship include instagram, facebook insights and twitter. The most important skills for a media coordinator are facebook, instagram, and twitter.

Social media internship vs media coordinator overview

Social Media InternshipMedia Coordinator
Yearly salary$31,145$47,471
Hourly rate$14.97$22.82
Growth rate8%8%
Number of jobs79,41135,285
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 82%
Average age4242
Years of experience44

What does a social media internship do?

In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.

What does a media coordinator do?

A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.

Social media internship vs media coordinator salary

Social media interns and media coordinators have different pay scales, as shown below.

Social Media InternshipMedia Coordinator
Average salary$31,145$47,471
Salary rangeBetween $24,000 And $39,000Between $34,000 And $64,000
Highest paying CitySeattle, WAUrban Honolulu, HI
Highest paying stateHawaiiHawaii
Best paying companyOracleThe Joffrey Ballet
Best paying industryEducationManufacturing

Differences between social media internship and media coordinator education

There are a few differences between a social media internship and a media coordinator in terms of educational background:

Social Media InternshipMedia Coordinator
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 82%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Social media internship vs media coordinator demographics

Here are the differences between social media interns' and media coordinators' demographics:

Social Media InternshipMedia Coordinator
Average age4242
Gender ratioMale, 31.2% Female, 68.8%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between social media internship and media coordinator duties and responsibilities

Social media internship example responsibilities.

  • Manage accounts for clients by monitoring, engaging, digital copywriting, and generating content.
  • Create posts on company's Tumblr blog, manage to gain dozens of notes on posts and followers
  • Reach minimum requirement in sales every month, run social media accounts, and develop and manage online marketing campaigns
  • Develop and manage social media program leveraging Facebook and Pinterest.
  • Manage Facebook account including fielding inquiries and generating overall positive engagement.
  • Help manage the Concrete2Green official blog and create multimedia PowerPoint presentations for promotional purposes
  • Show more

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Social media internship vs media coordinator skills

Common social media internship skills
  • Instagram, 18%
  • Facebook Insights, 15%
  • Twitter, 14%
  • Social Media Marketing, 6%
  • Linkedin, 4%
  • YouTube, 4%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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