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The differences between social media interns and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media internship and a media relations specialist. Additionally, a media relations specialist has an average salary of $50,856, which is higher than the $31,145 average annual salary of a social media internship.
The top three skills for a social media internship include instagram, facebook insights and twitter. The most important skills for a media relations specialist are patients, compassion, and press releases.
| Social Media Internship | Media Relations Specialist | |
| Yearly salary | $31,145 | $50,856 |
| Hourly rate | $14.97 | $24.45 |
| Growth rate | 8% | 8% |
| Number of jobs | 79,411 | 44,665 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 68% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.
A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.
Social media interns and media relations specialists have different pay scales, as shown below.
| Social Media Internship | Media Relations Specialist | |
| Average salary | $31,145 | $50,856 |
| Salary range | Between $24,000 And $39,000 | Between $36,000 And $69,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Hawaii | Washington |
| Best paying company | Oracle | Edelman Financial Engines |
| Best paying industry | Education | Finance |
There are a few differences between a social media internship and a media relations specialist in terms of educational background:
| Social Media Internship | Media Relations Specialist | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 68% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media interns' and media relations specialists' demographics:
| Social Media Internship | Media Relations Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 31.2% Female, 68.8% | Male, 30.6% Female, 69.4% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |