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The differences between social media strategists and e-commerce specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a social media strategist, becoming an e-commerce specialist takes usually requires 4-6 years. Additionally, a social media strategist has an average salary of $62,339, which is higher than the $54,056 average annual salary of an e-commerce specialist.
The top three skills for a social media strategist include instagram, digital marketing and twitter. The most important skills for an e-commerce specialist are digital marketing, A/B, and marketing campaigns.
| Social Media Strategist | E-Commerce Specialist | |
| Yearly salary | $62,339 | $54,056 |
| Hourly rate | $29.97 | $25.99 |
| Growth rate | 10% | 19% |
| Number of jobs | 43,791 | 35,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 66% |
| Average age | 44 | 37 |
| Years of experience | 2 | 6 |
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
An e-commerce specialist is primarily in charge of overseeing a company's online sales performance and procedures. Their responsibilities include monitoring the daily progress of online activities and transactions, researching new business opportunities, gathering and analyzing data to identify areas needing improvement, and developing solutions to optimize a company's e-commerce operations. Furthermore, as an e-commerce specialist, it is essential to maintain an active communication line with staff, coordinating to develop effective marketing strategies and campaigns for profit growth and adherence to the company's vision and mission.
Social media strategists and e-commerce specialists have different pay scales, as shown below.
| Social Media Strategist | E-Commerce Specialist | |
| Average salary | $62,339 | $54,056 |
| Salary range | Between $41,000 And $94,000 | Between $34,000 And $85,000 |
| Highest paying City | San Francisco, CA | Olympia, WA |
| Highest paying state | Utah | Delaware |
| Best paying company | Chevron | |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a social media strategist and an e-commerce specialist in terms of educational background:
| Social Media Strategist | E-Commerce Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 66% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media strategists' and e-commerce specialists' demographics:
| Social Media Strategist | E-Commerce Specialist | |
| Average age | 44 | 37 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.4% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 11% | 10% |