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The differences between social media strategists and search engine evaluators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a social media strategist and a search engine evaluator. Additionally, a search engine evaluator has an average salary of $106,930, which is higher than the $62,339 average annual salary of a social media strategist.
The top three skills for a social media strategist include instagram, digital marketing and twitter. The most important skills for a search engine evaluator are data entry, search engine results, and web pages.
| Social Media Strategist | Search Engine Evaluator | |
| Yearly salary | $62,339 | $106,930 |
| Hourly rate | $29.97 | $51.41 |
| Growth rate | 10% | 10% |
| Number of jobs | 43,791 | 3,385 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 58% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
A search engine evaluator specializes in optimizing web search results, ensuring relevance and reliability. Most evaluators are freelancers working at home, while some are in a company setting. Typically, their responsibilities revolve around performing research and understanding the nature of questions, reviewing websites to identify which platforms offer the best and most relevant results, and analyzing extensive data. Furthermore, as a search engine evaluator, it is essential to produce progress reports and maintain an accurate database.
Social media strategists and search engine evaluators have different pay scales, as shown below.
| Social Media Strategist | Search Engine Evaluator | |
| Average salary | $62,339 | $106,930 |
| Salary range | Between $41,000 And $94,000 | Between $70,000 And $162,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Utah | Alabama |
| Best paying company | JCPenney | |
| Best paying industry | Technology | Professional |
There are a few differences between a social media strategist and a search engine evaluator in terms of educational background:
| Social Media Strategist | Search Engine Evaluator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 58% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media strategists' and search engine evaluators' demographics:
| Social Media Strategist | Search Engine Evaluator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 52.0% Female, 48.0% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |