Social media strategist vs social media & marketing director

The differences between social media strategists and social media & marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a social media strategist, becoming a social media & marketing director takes usually requires 8-10 years. Additionally, a social media & marketing director has an average salary of $75,675, which is higher than the $62,339 average annual salary of a social media strategist.

The top three skills for a social media strategist include instagram, digital marketing and twitter. The most important skills for a social media & marketing director are social media marketing, facebook, and instagram.

Social media strategist vs social media & marketing director overview

	Social Media Strategist	Social Media & Marketing Director
Yearly salary	$62,339	$75,675
Hourly rate	$29.97	$36.38
Growth rate	10%	10%
Number of jobs	43,791	123,285
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Average age	44	39
Years of experience	2	10

What does a social media strategist do?

A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.

What does a social media & marketing director do?

A social media and marketing director helps in the planning and development of social media campaigns for businesses wishing to connect with their customers online. The core skills that this professional should possess include the ability to establish and maintain good client relations and proficiency in marketing research and statistical analysis. The requirements to qualify for the position include possessing a bachelor's or master's degree in marketing or a related field and having proven work experience in the field of digital marketing.

Social media strategist vs social media & marketing director salary

Social media strategists and social media & marketing directors have different pay scales, as shown below.

	Social Media Strategist	Social Media & Marketing Director
Average salary	$62,339	$75,675
Salary range	Between $41,000 And $94,000	Between $51,000 And $112,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Utah	Hawaii
Best paying company	Google	Mattel
Best paying industry	Technology	-

Differences between social media strategist and social media & marketing director education

There are a few differences between a social media strategist and a social media & marketing director in terms of educational background:

	Social Media Strategist	Social Media & Marketing Director
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Most common major	Communication	Business
Most common college	Northwestern University	University of Georgia

Social media strategist vs social media & marketing director demographics

Here are the differences between social media strategists' and social media & marketing directors' demographics:

	Social Media Strategist	Social Media & Marketing Director
Average age	44	39
Gender ratio	Male, 39.1% Female, 60.9%	Male, 42.0% Female, 58.0%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between social media strategist and social media & marketing director duties and responsibilities

Social media strategist example responsibilities.

Manage social media and content creation for Instagram account of 23k+ followers.
Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
Crowd source using Facebook, Google and LinkedIn ads.

Social media & marketing director example responsibilities.

Manage the Instagram feed, and bring the amount of followers from 32 to over 500 and climbing.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Utilize photography and graphic design techniques to create engaging advertisements.
Interview with visitors and sponsors, creating videos for YouTube channel.
Utilize websites such as Tweetdeck and Hootsuite to optimize the marketing campaign.
Produce client testimonial videos to be share on the website, YouTube, and social media.

Social media strategist vs social media & marketing director skills

Common social media strategist skills

Instagram, 7%
Digital Marketing, 7%
Twitter, 6%
Social Media Marketing, 6%
Social Platforms, 4%
Linkedin, 4%

Common social media & marketing director skills

Social Media Marketing, 31%
Facebook, 9%
Instagram, 8%
Twitter, 7%
Content Strategy, 4%
YouTube, 3%

Social Media Strategist vs. similar jobs

Social Media Strategist related careers

Social Media Strategist related jobs

What similar roles do

Zippia Careers
Computer and Mathematical Industry
Social Media Strategist
Social Media Strategist vs Social Media & Marketing Director

Updated January 8, 2025

Browse computer and mathematical jobs