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The differences between web content coordinators and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content coordinator, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $49,451 average annual salary of a web content coordinator.
The top three skills for a web content coordinator include web content, wordpress and HTML. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Web Content Coordinator | Content Specialist | |
| Yearly salary | $49,451 | $66,018 |
| Hourly rate | $23.77 | $31.74 |
| Growth rate | 13% | 19% |
| Number of jobs | 24,400 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 4 | 6 |
Web content coordinators are professionals who are responsible for making the content of the web pages they manage while ensuring their usability and accuracy. These coordinators must use computer script languages such as HyperText Markup Language (HTML) and JavaScript to develop, write, and edit web pages. They should use software such as Photoshop and Dreamweaver to create the overall visual look of a website. Web content coordinators must also find solutions to solve compatible issues when they are found through testing or user feedback.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Web content coordinators and content specialists have different pay scales, as shown below.
| Web Content Coordinator | Content Specialist | |
| Average salary | $49,451 | $66,018 |
| Salary range | Between $36,000 And $67,000 | Between $52,000 And $83,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Activision Blizzard | Meta |
| Best paying industry | Non Profits | Health Care |
There are a few differences between a web content coordinator and a content specialist in terms of educational background:
| Web Content Coordinator | Content Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between web content coordinators' and content specialists' demographics:
| Web Content Coordinator | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 42.1% Female, 57.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.4% Asian, 10.9% White, 61.4% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 9% | 10% |